Betradar Betting Software

Quick facts

  • 35,000 live events per month
  • HD graphics
  • Worked for German Football Association
  • 20+ years in the business

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BetRadar belongs to the world’s top betting solutions. It includes bets on 70+ kinds of sports, virtual sports and e-sports. If you want to attract bettors who like to bet on football, tennis, Greyhound racing, Call of Duty or 500 more odd types, then BetRadar the right choice.

Pros :

  • Leading sportsbook solutions in the industry
  • Data depth
  • 35,000+ live matches per month
  • 50+ sports
  • Live streaming
  • Virtual sports games
  • All-in-one solution

Cons :

  • Pricy bet placing program for bettors


One of the world’s leading betting solutions which provide a unique multi-functional platform for bookmakers and online casinos. Initially, the company was created to monitor sportsbooks on behalf of the German Football Association. “Match-fixing” could be identified by tracking the bookmaker quotations, having abnormally high amplitudes.
The company has since grown into a global sports betting software developer with one of the business’ largest sports catalogues, a centralised content management system, the ability to host the biggest number of simultaneous in-play events, and dozens of other notable features.

Betradar’s provides online betting on more than 50 kinds of sport (football, tennis, basketball, Greyhound and horse racing, etc.) with 25,000 events per month and more than 600 odd types.

They collaborate with more than 450 bookmakers in over 80 countries worldwide.

History, Milestones

During its long history, Betradar has experienced several momentous changes and upgrades:

  • 2001 – Betradar is founded by Carsten Koerl, Tore Steinkjer, and Petter Fornæss;
  • 2002 – Betradar signs a deal with International Sportinformation Europe (ISE) to launch a platform for schedules and results;
  • 2004 – Betradar has 18 different state lottery contracts;
  • 2006 – Betradar signs a deal with the German Bundesliga for its projects;
  • 2012 – Betradar signs a 4-year deal with the ITF;
  • 2013 – Betradar acquires rights for French Ligue 1;
  • 2015 – Betradar expands sports betting into the world of Virtual Sports;
  • 2016 — Betradar receives Sports Betting Supplier of the Year award at the Gaming Intelligence Awards;
  • 2016 — Betradar receives a Class 2 license for Romania;
  • 2016 — Betradar wins Best Software Supplier award at the EGR Italy Awards;
  • 2017 — Betradar receives multiple rewards at the EGR B2B Awards for the following categories: “Live Streaming Supplier” and “Sports Data Provider”;
  • 2020 — Betradar creates a range of products based on simulated reality;
  • 2021 — Betradar partners with the Asian Football Confederation (AFC) and becomes the official video and data distribution partner;
  • 2022 — Betradar gets licensed for online/mobile sports wagering by the Alcohol and Gaming Commission of Ontario.

Information About Management

Betradar is a brand of Sportradar AG which is a multinational sports betting company that was founded by Carsten Koerl, who still remains its CEO. Private equity firm EQT Partners invested in Sportradar in 2012 but Koerl and other shareholders still remain on the board of directors. Since the investment, Sportradar’s annual sales grew to about €300 million per year.

Key People

  • Mr. Carsten Koerl, CEO at Sportradar AG
  • Mr. Werner Becher, Managing Director U.S. Betting
  • Mr. Matthew Cohen, Director Ad Sales – U.S.
  • Mrs. Helen Pownall, Engineering Programme Director

Betradar Software

If you are looking for sports betting solutions for your online website, one of the best options is Betradar betting software. What you’re going to get are tens of thousands of live matches, as well as 20+ sports and deep data analysis, whenever you request them.

Although Betradar doesn’t have the largest portfolio when it comes to different sports, the number of matches and leagues they cover is outstanding. Not only will your customers get the opportunity to bet on the biggest matches in football, basketball, and other sports, but they will also be able to bet on lower leagues, getting the best possible odds. Horse racing and greyhound racing are also available, as there are millions of people all over the world enjoying and betting on these two sports.

Besides traditional sports, Betradar also offers esports betting, including games such as Counter-Strike: GO, Dota 2, StarCraft 2, League of Legends, Overwatch, Call of Duty, and more. As new games become popular every year, attracting millions of gamers from all over the world, Betradar is always looking to expand their esports offer. The newest releases, such as Apex Legends, might appear on the platform in no time if organisations and players start arranging licensed tournaments.

Betradara’s virtual sports are a part of a battle-tested gaming solution that allows customers to bet like they would on real sports. Live bets, realistic simulations, and competitions are the main characteristics of the virtual sports solution that has captivated audiences worldwide.

Software Features

Software: Betradar
Products: Sports betting, casino software
Browser play: Yes
Demo play: Yes
Mobile: Yes
Platform: HTML5

Betradar API Integration

The Betradar’s API helps developers to seamlessly integrate Betradar’s products and services into the existing software or sportsbook. The API is a cost-effective tool to implement lots of platform features into one powerful structure without high expenditures and operational costs. In terms of product content, the API provides a cutting-edge, robust and reliable package of turnkey solutions ready to be put in place in the shortest time possible. The major features of Betradar’s API are:
  • Access to numerous real-time sport feeds like soccer, basketball, hockey and a host of other international and local sports events
  • In-depth statistics on every minor aspect of the game: Seasonal stats, Player rankings, Standings, League Leaders, etc.
  • Customizable live streaming for all platforms of mobile and desktop sports betting
  • Excellent betting stimulation tools to make punters stay longer on an eSports site and render a profit.


The advantages of Betradar

Betradar users receive all the relevant information about the events, namely:
  • statistics;
  • competitor benchmarking;
  • quotes;
  • comments about live matches.
The success of the betting business largely depends on the ability to receive and respond to new information timely. Betradar’s software significantly facilitates bookmaking activities, allowing to avoid major mistakes. Thousands of sports events on which players can place bets happen every day. To keep track of all these activities, bookmakers require substantial financial investments and other resources. Betradar can fully automate this process and help to be successful in an increasingly competitive environment so that you would not have to spend time on manually tracking statistics and match results.

The Betradar software can be adapted for various business purposes, ranging from solutions for small sportsbook agencies to tools for large companies that carry out major online operations on a daily basis. The software can also be used by the players who regularly place bets. However, this happens rarely as the price of the software is so high that it does not pay off for an ordinary player to purchase the programme.

Betradar’s abilities

The company cooperates with more than 200 major sportsbooks from all over the world. Therefore, to spot a “fixed” match by tracking unreasonably high bet flows is easy. Betradar provides its users with a sufficient amount of information to conduct a thorough analysis of any bet flow.

Virtual sports from Betradar

Apart from being a sportsbook, Betradar also offers high-quality virtual sport with HD graphics. To date, it is possible to place bets on six kinds of virtual sports such as:
  • Football
  • Tennis
  • Basketball
  • Horse racing
  • Greyhound racing
  • Baseball
The developers of Betradar regularly upgrade the programme, continually delighting its users with new “tricks”. The full version of the program is presented in 26 languages and is widely used in various parts of the world.
Betradar Virtual games

eSports betting from Betradar

Together with largest eSports company ESL (Electronic Sports League), Betradar developed a separate line of e-sports, which currently controls all the main events related to eSports:
  • Counter-Strike: GO
  • Dota 2
  • League of Legends
  • StarCraft II
  • Call of Duty
  • Overwatch

Live Streaming

Betradar boasts the largest portfolio of games available for live streaming in the industry. The site provides more than 200,000 live sporting events per year, including Bundesliga, Australian Open, ATP matched, ad ITF-sponsored tennis tournaments, and major sports leagues of the USA, such as the NBA and MLB.

Detailed live match trackers with extensive match statistics, fast live score trackers, and many other features are available during the live streams for almost all sports and competitions Betradar supports.

Products/Platform and Technologies

Betradar provides all the necessary services for an operator that wishes to run a bookmaker operation, including results, the games, odds, statistics, live streaming, and many other services. To do so, the company relies on the latest technology, most of which has been created in-house, such as:

  • Leading sports betting data platform that allows creating uniquely-tailored sportsbooks — OPTIMAMGS™.
  • Virtual sports betting, including basketball, football, horses, dogs, and more.
  • Live channel for dedicated live streaming solutions with more than 40,000 available events.

Mobile Gaming

Betradar’s offer is also mobile-friendly, meaning you can use its technology to offer sports betting activities to punters who enjoy wagering on the go.

Promotions & Bonuses

The modular turnkey solution offered by Betradar offers various third-party integrations that are bound to keep your customers occupied and excited.


The sports betting provider uses cutting-edge security protocols to ensure maximum protection of its clients and their users.

Credibility and Fairness

Betradar is licensed by the United Kingdom Gambling Commission, the Romanian National Gambling Office, Kansspelcommissie, and the AAMS (Italian regulator). On top of that, it features an eCogra certification for fairness.

White Label

Betradar’s offer at SoftGamings is a standalone product. However, we suggest that you check out our white label solution to gain access to our comprehensive offer of gaming and betting providers, including Betradar.

Back Office

The betting platform comes with a wide variety of features, including a detailed back office and a wide range of tools that could help you automate your business, gain data insights, manage your sports betting offer, and more.


If you’re interested in integrating Betradar’s sportsbook via SoftGamings, make sure to contact our sales manager to get a quote.

Responsible Gaming

Being one of the leading sportsbook providers in the industry, Betradar is setting an example of how responsible gaming should be promoted to cause minimal harm. Its sportsbook platform even features a flexible configurator for account compliance and responsible gaming.


Betradar is an award-winning sports betting solution, with awards in multiple categories, such as:

  • 2015 EGR Awards – Awards in two categories, for Sports Data Provider and Virtual Sports Provider
  • 2015 BOF Awards – An Award for the Best Football Data Supplier
  • 2016 GIA Awards – An Award for Sports Betting Supplier of the Year
  • 2017 SBC Awards – Awards for the Best Live Streaming Product and eSports Supplier of the Year
  • 2017 Global Gaming Awards – An Award for Responsible business
  • 2017 EGR Awards – Awards in two categories, for the Sports Data Provider and Live Streaming Supplier of the Year
  • 2017 The International Gaming Awards – An Award for the Corporate Services Provider of the Year
  • 2018 EGR Awards — Live Streaming Supplier and Best Customer Service
  • 2018 The International Gaming Awards — eSports Betting Software
  • 2018 SBC Awards — Best Sports Data Product and Best Live Streaming Service
  • 2019 EGR Awards — Sports Data Supplier and Live Streaming Supplier
  • 2019 EGR Italy Awards — Sports Betting Supplier
  • 2019 SBC Awards — Best Virtual Football Product
  • 2021 EGR B2B Awards — Sportradar, Betradar’s parent company, wins Best Customer Service Award, Live Streaming Supplier, and Marketing and PR Supplier of the Year.

Recognised Sportsbooks that Operate on Betradar

  • William Hill
  • Favbet
  • Mansion88
  • Intralot
  • Surebet 247

Betradar FAQ

In your quest to choose an online betting solution, quite a number of things must be checked out and critically looked into to dispel existing doubts and to reaffirm the authenticity of the casino provider. Below are frequently asked questions about Betradar:

1. Who is Betradar?

Betradar belongs to the world's top betting solutions. The high-ranked betting solution provider was established in 2001, and its portfolio has always been on the increase. It features bets on 70+ kinds of sports with it other operating activities which include the collection, processing, monitoring and commercialization of sports data.

2. Is this betting solution provider licensed and regulated?

As a result of Betradar’s commitment to excellence and highest quality standards, the betting solution provider has pursued and obtained necessary certification, that is, the ISO 9001 certification. With this certification, Betradar adheres and continues to focus on customers' requirements and strive to consolidate the quality services. Bettors can be sure that the betting solution is worthy of trust based on the reliability and the reputation it has garnered so far.

3. What types of services does Betradar offer?

The leading betting solution provider offers the most encompassing and reliable betting products, services, and solutions to the betting industry. Among the services provided by Betradar to bookmakers include risk & liability management services, betting services, pre-match services, live-odds and live data services, innovative gaming solutions, and host of others.

4. Which sports does the betting solution cover?

Betradar covers all the major sports. These sports include Soccer, Basketball, American Football, Bandy, Beach Soccer, Bowls, Boxing, Cricket, Cycling, Darts, Curling, Field Hockey, Floorball, Futsal, Golf, Handball, Ice Hockey, Motorsport, Kabaddi, MMA, Pesapallo, Rugby, Sailing, and others. These are just a few out of the exhaustive list of sports covered by Betradar.

5. Who obtains and document the information?

All necessary information is collated and documented by the Sportradar Group. This comprises a team of professionals who maintain relationships with local sources like sports agencies, data-journalists, and so on. Similarly, the data and information obtained are subjected to a series of verification and validation processes by the scout team at Betradar. This gives solid assurance about the level of data being encountered on Betradar and guarantees the highest level of quality.

6. How are the odds compiled?

The odds are calculated with three factors in consideration. These include: Mathematical modeling, Live trade information, Complex market monitoring. Betradar possesses specialized employees for the retrieval and verification of sports and betting-related data across several nations of the world with the primary aim of offering the best quality to clients.

7. Why integrate Betradar through SoftGamings?

SoftGamings’ unified API integration is encompassing and well-packaged to seamlessly integrate the betting products and solutions from Betradar on any casino. The expert team at Softgamings are responsible for overseeing the daily requests of operators while the skilled customer support specialists are always on the alert to solve potential issues and respond to routine queries. The customer support is available and accessible round the clock, 24/7/365.