Concept Gaming

Quick facts

  • Established in 2010
  • Multilingual
  • Multiple currencies
  • More than 70 games

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Concept Gaming is one of the pioneers of providing bespoke game development services and thus delivering content tailored to guarantee the satisfaction of each of their clients.

Pros :

  • Good mix of video slots and table games
  • HTML5 titles
  • Tested and certified RNG
  • Desktop, mobile, and mini-game friendly

Cons :

  • Not every title runs on HTML5
  • Not many popular video slots
  • Video slot selection could be expanded

About Concept Gaming

Concept Gaming is a UK-based software developer headquartered in Cardiff. They were established in 2010, and their current team has over 30 years of experience when it comes to developing gaming solutions. The development team consists of HTML5, CSS5, Flash AS2, and AS3 programmers, as well as animators and graphics artists who specialise in covering land-based, online, and mobile gaming solutions.

Majority of their games can be played on mobile devices since Concept Gaming converted their older titles from Flash to HTML5 back in 2016, making them mobile-friendly. In addition, their titles support the mini-game format which allows players to enjoy games on various devices. Chances are that you might’ve stumbled upon some of their titles, as they provide operators such as Microgame, Parlay, Betsson Group, etc. with their games.

What also makes Concept Gaming unique are the single-reel slot machines such as Fruit Loot and Gold n Gems, as well as DROP games with up to 1 million ways to win. Their games are compatible with all types of fiat currencies, as well as Bitcoin, with more cryptos coming. Also, the software is supported in 14 different languages, including English, Italian, Thai, Japanese, and others.

History & Milestones

Concept Gaming has positioned itself as a casino software development always looking for innovations in the field that will separate them from other providers, and some of the critical moments in their 10+ years of history prove it. Let’s see what those moments are:

  • 2010 — Concept Gaming was founded in Cardiff, Wales;
  • 2010 — Concept Gaming launched its proprietary Pulse Platform;
  • 2012 — Concept Gaming creates RNG-powered mini-games for XPRO’s live dealer games;
  • 2014 — Concept Gaming launched the first HTML5 games;
  • 2016 — Concept Gaming changed Flash-based games into HTML5 versions for a smoother gaming experience;
  • 2020 — Concept Gaming partners with SoftGamings;
  • 2021 — Concept Gaming releases New Orleans Millions with up to 1 million ways to win.

Information About Management

Concept Gaming Ltd. is a privately owned company that is managed by a team of experienced gaming professionals. J.R. Doughty, Huw Ford, and Jim Preedy founded the company, and its current director is Jim Preedy, while Huw Ford is its CTO.

Key People

  • Jim Preedy, Director / Co-Founder
  • Huw Ford, CTO

Concept Gaming Software

Concept Gaming produces both video slot titles, as well as games such as blackjack, roulette, and keno. However, they are better known for their table game selection. In addition, they provide sportsbooks and casinos with gaming solutions, one of which includes their virtual football simulation games. They have many partnerships, and through their collaboration with XPRO, their software allows you to launch 20 titles and play them alongside live games.

Concept Gaming has a decent mix of table games and video slots. However, their video slot collection is the only area slightly lacking in quality, as their titles in this category aren’t as popular as their table games.

Their RNG has been tested and approved, which is a testament to their fairness. They currently hold licences from the UK, the Isle of Man, Malta, Gibraltar, and Italy. Speaking of the RTP, they provide an excellent level of customisation and their design allows clients to specify each game’s RTP.

Apart from that, you can also request bespoke development to reskin their existing games so that your casino can differ from others. However, the best thing about the amount of customisation they offer is that each of their games can be delivered in any language with a currency of your choosing.

Software Features

Software: Concept Gaming
Games: Slots, table games, mini games
In-browser play: Yes
Demo play: Yes
Video quality: High
Mobile: Yes
Platform: HTML5
Game features: Free spins, bonus rounds, mini bonus games, multipliers, wilds

Concept Gaming API Integration

By far, the most efficient and fastest way of integrating Concept Gaming and their game portfolio in your casino is via SoftGamings’ unified API integration platform. Concept Gaming’s licensed and regulated collection includes over 60 different slots, table games, keno, and other casino games that can be integrated into your casino in a matter of weeks.

During every step of the integration process, SoftGamings will offer continuous support so that you can have Concept Gaming’s library up and running in your online casino in the safest way possible. By integrating Concept Gaming through SoftGamings’ platform, not only will you gain access to games from Concept Gaming, but also 10,000+ games from 200+ providers of your choice. There are also unique standalone bonus and loyalty systems and many other gaming options you can choose from.


The entire portfolio of Concept Gaming houses a little over 60 different slots, blackjack, keno, and other types of casino games. The most popular games are:

1 in a Million

1 in a Million is a thrilling slot game by Concept Gaming that has a pretty cartoonish art style and is based on a wacky TV show where the playful host guides you through the 6×10 reel set and one million ways to win. Cascades, expansions, and different features make 1 in a Million a truly one in a million slot game, especially considering its max payout marked at 20,412x the bet amount and its high volatility. Free spins, multiway wins, and other treats await in 1 in a Million, and make it a fan-favourite.



Ace-X might have a standard 5×3 reelset with 20 paylines, but apart from it, there’s nothing standard about this game. Namely, it uses a card theme so the game’s main symbols are card suits, as well as the Joker whose role is to trigger the free spins. You can get between 5 and 25 free games as well as a bunch of multipliers during the free spins round that can increase your winnings up to 25x. The game’s RTP is set at 95.02%.

Treasure of the Nile

If you are eager to explore the ancient Egyptian culture and the pyramids, then Treasure of the Nile is a perfect choice. It is a 5×3 slot game with 20 paylines and several exciting gameplay features. With 3, 4, or 5 free spins you can win 13 free spins during which all wins are tripled except bonus wins. The wild symbol substitutes except for scatter and bonus symbols. The bonus symbols activate the bonus feature and a chance to win the game’s jackpot.


Concept Gaming’s team of developers are highly skilled in HTML5, CSS5, Flash AS2 and AS3 which are the technologies employed by Concept Gaming to deliver the games across different types of devices, both desktop and mobile ones. Concept Gaming’s bespoke game design solutions allow customers to choose more than just the design of game, themes, and animations. You can also select the game’s RTP, and Concept Gaming will adapt the math models to meet your needs.

Mobile Gaming

Concept Gaming employs the latest mobile-friendly technologies, like the HTML5, which makes their games perfectly adaptable for mobile gaming. The games can be played in both landscape and portrait modes on both smartphones and tablets. You can access the games from Concept Gaming on your Android, iOS, and Windows devices, as all operating systems are supported.

Promotions & Bonuses

It is not unusual to see Concept Gaming’s slots and other of their games as part of casino promotions and bonuses for both new and regular players. What’s more, by integrating Concept Gaming through SoftGamings’ unified API integration platform, you will be able to use a unique SoftGamings’ Standalone Bonus System and create your bonus scheme with loyalty points, tournaments, and other bonus options to increase player engagement and retention.


Concept Gaming employs the latest firewalls and SSL encryption methods to protect the players’ sensitive data and transactions from any unwanted interference. Furthermore, the gambling jurisdictions that issued gaming licenses to Concept Gaming scrutinize all aspects of Concept Gaming’s library before licensing it, so you can rest assured knowing you are in a safe and fair gaming environment.

Trust / Certifiably Fair

Concept Gaming is verified and licensed by the gambling authorities from the UK, the Isle of Man, Malta, Gibraltar, and Italy, which means the RNG software and all other aspects of their games and services have been verified and vetted for commercial use. All outcomes of games are genuinely random, so you should have no concerns about the fairness of Concept Gaming.

Recognized Casinos that Offer Concept Gaming

  • Betsson
  • Leo Vegas
  • Mr Green
  • Happy Luke
  • BetWinner

Provider location

Additional Information

  • UK
  • Unit 1, Fairwater Workshops, Norbury Rd, Cardiff, CF5 3BG

Concept Gaming FAQ

What is Concept Gaming?

Concept Gaming is a casino software company that produces top-quality and licensed slots and table games.

What types of services does Concept Gaming offer?

Concept Gaming offers Virtual Football, mini-games, mobile and full-fledged casino slots and table games.

Is Concept Gaming licensed?

Concept Gaming is a software company licensed by gambling authorities from the UK, the Isle of Man, Malta, Gibraltar, and Italy.

Does Concept Gaming offer bonuses and promotion?

Besides the bonus games with Bonus Wheels, free spins, and other in-game bonuses, many of the online casinos offer deposit and no deposit bonuses connected with Concept Gaming’s games.

Why should Concept Gaming be integrated through SoftGamings?

The SoftGamings’s unified API integration is well thought out in order to seamlessly integrate innovative games from Concept Gaming into any casino. The expert team at SoftGamings is responsible for overseeing operators’ daily requests, while skilled customer support specialists are always ready to solve potential issues and respond to routine queries. The customer support team is available and accessible round the clock.