Quick facts

  • Established in 2007
  • Offers B2B sportsbook solutions
  • Licensed by the MGA and the UKGC

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SBTech is an award-winning B2B sports betting solution provider that strives to add innovation to its product and offers an unparalleled betting experience.

Pros :

  • Cross-platform
  • Has 25 awards to its name
  • 60,000 events and 25,000 in-play events
  • 60+ sports and 2,000+ betting markets
  • Mobile-friendly

Cons :

  • Hardly any

About SBTech

SBTech was established in 2007 and, ever since, they have been gradually climbing the ladder, becoming one of the finest providers of sports betting solutions and services in regulated markets across multiple channels. While the company is officially headquartered in Douglas, Isle of Man, SBTech has a strong global presence with many of their offices being scattered across the world. An excellent testament to that is the fact that they provide their services to more than 80 partners worldwide, such as the UK, Denmark, Malta, Greece, Italy, Mexico and many more.
Their innovative sports betting solution and their management services are designed to provide rapid growth for their clients and give them a competitive edge. In order to do so, SBTech provides their clients with more than 60,000 events and more than 25,000 in-play events across 60 different sports and an astounding 2,000+ betting markets.

The company is licensed and regulated by numerous gaming authorities, with most notable among them being licenses from the Malta Gaming Authority and the UK Gambling Commission. Furthermore, as a cherry on top, SBTech boasts 25 different awards under their belt, all of which serve as a testament to their innovative and quality product.

History & Milestones

  • 2007 – The company was founded
  • 2012 – The company showcases its product at ICE 2012
  • 2014 – The company takes part in ICE 2014
  • 2015 – The UKGC licenses SBTech
  • 2016 – The company licensed by the Malta Gaming Authority
  • 2018 – The company participates at ICE 2018 and East Coast Gaming Congress 2018
  • 2020 – The company becomes part of DraftKings
  • 2020 – SBTech wins Best Sports Betting Supplier at the Gaming Intelligence Awards
  • 2020 – SBTech receives Online Sports Betting Supplier of the Year at Global Gaming Awards
  • 2021 – SBTech launches SBTech Blue, a semi-managed solution that allows operators to tweak the odds, payout ratios, and max bet amounts for every sporting event

Information About Management

As of 2020, the company has been part of DraftKings, which is the biggest US betting platform, and a publicly-traded company listed on Nasdaq Stock Exchange. There are currently 1,000+ employees at SBTech, and the current CEO is Richard Carter

Key Persons

  • Richard Carter – Chief Executive Officer at SBTech
  • Letizia Angelo – Director of Partnerships at DraftKings (& SBTech)
  • Aleksandar Draganov – R&D Director at SBTech

SBTech Software

Apart from gaining access to an excellent range of different sports and betting markets, SBTech’s B2B solution comes with numerous advantages for their clients. The operators will be able to display stats and scoreboards, as well as split-screen odds from the SBTech’s custom-designed visualisation centre. Furthermore, this also allows the operators to live-stream all events that are available on the platform.

However, there’s much more to SBTech’s solution as it presents the operators with even more customisation options, such as defining and controlling their own strategy with configurable and automatically adjusting payouts and limits, as well as risk and time-based controls. The clients will also be able to profit from higher-margin markets with features like point/game bets for tennis and 1 and 5 minute betting for football and basketball. In addition to that, the operators can also control payouts by managing availability and commissions at all times.

In other words, SBTech’s solution is fully customisable and can be adjusted to cater to the needs of any client.

When it comes to the players, they can enjoy singles and accumulator bets with partial cash out and bank my stake options. Also, another fantastic benefit for the players is the fact that you will be able to create a custom-tailored experience for each player due to the sophisticated tracking and analysis of players’ behaviour.

Software Features

Software platform: SBTech
Products: Sports betting, casino software
In-browser play: Yes
Demo play: Yes
Video quality: high
Mobile: Yes
Platform: HTML5

SBTech API Integration

The easiest and the fastest way to integrate SBTech’s solution to your platform would be through our unified API platform. The process is seamless and, before you know it, you will gain access to SBTech’s solution. What’s more, in addition to adding the sportsbook solution to your platform, you will also gain access to more than 200 other software providers and 10,000 games, all of which are also available with our unified API and which you can integrate at your leisure.


SBTech’s software uses cutting-edge solutions and technologies that made it one of the industry’s most awarded companies. The company uses real-time analytics as part of its unique Chameleon360 platform.

The visualisation centre allows you to display scoreboards, stats, and multi screens for all sports on your offer. The feed manager makes sure all your data is prioritised according to the league, sport, or event.

SBTech’s Software Abilities

SBTech’s sportsbook solution is one of the most powerful ones in the market. Over 50 of the biggest betting platforms in the world are powered by its solution, marking SBTech dominant in the field. The following characteristics are the driving force behind SBTech’s sports betting solution:

  • Licensed in over 20 jurisdictions worldwide, including the US and the UK
  • Award-winning in-play betting with 1- and 5-minute markets for football, basketball and point/game tennis betting which powers higher margin in-play betting
  • HD live streams
  • Live trading
  • Visualisation centre
  • 2,000+ betting markets
  • 25,000+ live events

Mobile Gaming

SBTech’s software is designed with a superb user interface that supports multiple display types and guarantees an excellent user experience across the broadest range of modern-day hardware. In other words, players will be able to access and use the software regardless of their device, be it a desktop or a laptop computer, or a handheld device, such as tablets and smartphones.

Promotions & Bonuses

The tools that SBTech offers also incorporate a set of engaging promotions that are focused on its sportsbook offers, meaning players can enjoy odd boosts, free bets, and more.


SBTech’s software solutions have been tested by independent software auditing agencies, such as Gaming Labs, a guarantee of its fairness and safety. The regulators that issued SBTech its licenses also check its security systems to ensure player data is never compromised.

Trust / Credibility and Fairness

In order for a sportsbook or casino software provider to operate in a regulated market, they need to conform to various laws set by the gaming authority. When it comes to SBTech in particular, among the numerous licenses that they have, the company is also licensed by the UK Gambling Commission and the Malta Gaming Authority, which are two of the most reputable license issuers in the world of gaming.

In other words, these licenses serve as a proof ensuring that SBTech’s software is both fair and secure.


Listing all awards and nominations that SBTech received would take forever, so here are some of the most popular ones.

  • 2014 – Best Online Betting Platform by BEGE Expo
  • 2014 – Innovation in In-Play Betting by EGR B2B Awards
  • 2015 – Innovation in In-Play Betting by EGR B2B Awards
  • 2016 – In-Play Betting Software by EGR B2B Awards
  • 2016 – Best Sports Betting Supplier by EGR Nordics Awards
  • 2017 – Best Sports Betting Supplier by EGR Nordics Awards
  • 2017 – Sports Betting Supplier of the Year by GIA Awards
  • 2017 – Best Sports Betting Supplier by EGR Italy Awards
  • 2017 – In-Play Betting Software by EGR B2B Awards
  • 2017 – Overall Sports Betting Provider by CEEGC
  • 2017 – Sportsbook Supplier of the Year by SBC Awards
  • 2018 – Sports Betting Supplier by EGR Nordics Awards
  • 2018 – Sports Betting Supplier of the Year by GIA Awards
  • 2018 – Mobile Product of the Year by GA Gaming Awards
  • 2018 – Innovation of the Year by Global Regulatory Awards
  • 2018 – In-Play Betting Software by EGR B2B Awards
  • 2018 – Sports Betting Sportswear of the Year by 5 Star
  • 2018 – Multi-Channel Supplier of the Year by 5 Star
  • 2018 – Sports Betting Supplier of the Year by 5 Star
  • 2019 – Sports Betting Supplier by EGR Awards
  • 2019 – In-Play Betting Software by EGR Awards
  • 2019 – Best Multi-Channel Supplier by SBC Awards
  • 2019 – Sports Betting Supplier by GIA Awards
  • 2019 – Sports Betting Supplier by EGR Nordics Awards
  • 2020 – Best Sports Betting Supplier at the Gaming Intelligence Awards
  • 2020 – Online Sports Betting Supplier of the Year at Global Gaming Awards

Reputable Operators Using SBTech Software

  • Betway
  • Golden Nugget
  • DraftKings
  • ComeOn!
  • eTOTO
  • Virgin Bet


1. Who is SBTech?

SBTech is one of the leading B2B sportsbook solution providers in the industry.

2. Is SBTech licensed?

Yes, they are licensed by the MGA and the UKGC.

3. What type of products does SBTech offer?

SBTech allows its clients to add a sportsbook solution to their platform.

4. Is SBTech’s software fair?

Yes. In order to get a license from UKGC and the MGA, SBTech must conform to strict laws set by these gaming authorities, which means that their software is tested for safety and fairness.

5. Why integrate SBTech through SoftGamings?

SoftGamings’ unified API integration is well-thought-out and allows you to seamlessly integrate sportsbook solutions from SBTech into your casino. The expert team at SoftGamings is responsible for overseeing operators’ daily requests, while skilled customer support specialists are always on the alert to solve potential issues and respond to routine queries. The customer support team is available and accessible round the clock.