Affiliate is a widely used term that refers to a person or business that generates its revenue by sending customers to other businesses. When it comes to casinos, the idea is the same — casino affiliates send players to an online or land-based casino through various forms of marketing and promotion.
For example, many online companies promote casinos while offering additional gambling content on their website. If a player joins a casino by clicking on an ad or link displayed on a specific website, that website will earn revenue if the players continue playing in the casino.
There are many other examples of affiliate marketing and different ways for a person or business to become an affiliate of a casino or any other business for that matter. Regardless of the details, the definition of the word remains the same.