Unique betting opportunities: Custom Events from SoftGamings

May 2, 2024 Artyom Ustinov
Modern sports involve two key components: competition and finance. In the world of betting, you can bet on almost anything, from the likelihood of Lionel Messi scoring another goal to the outcome of Super Bowl.

In this context, the “Custom Events” tool plays a significant role. It enables you to create events that your competitors don’t offer. Discover how this tool works in our latest article!


Online gambling at the minute

The iGaming niche is constantly evolving and reaching new heights. So far, the volume amounts to 100.90 billion dollars, but it will grow to 136.30 billion dollars by the end of 2029. In the wake of the gambling boom, revenues in the online sports betting market are breaking the bar at $45,94 billion. Statista predicts that the number of online betting users will exceed 180 million in five years and the market will reach 65.68 billion dollars. These numbers are particularly influenced by the legalization of businesses around the world, the adoption of advanced AI technologies, and modern tools such as Custom events.

SoftGamings redefines the gaming experience with its events


Despite the enormous size of the iGaming market and the sports betting niche, it’s possible to stand out from the competition. Our innovative Custom Events tool offers sports bettors something unique that the competition simply doesn’t have.

Custom Events by SoftGamings is a customizable plugin that allows operators to use the game’s GUI and not have to deal with programming. An effective feature for sportsbook owners that creates unique betting events beyond the standard offering.

It could be a drifting competition in Croatia, a powerlifting world cup, IPL powerlifting, an international bowling tournament in Finland, motocross in San Marino, bench shooting in Malta, and more.

The mechanics of Custom Events in action

Once a unique event has been created, it can be promoted using the sportsbook functionality:

  • Increase the priority of the created event, whereupon it will be displayed first in the list of available events
  • Create advertising banners that promote the event
  • Implement unique bonuses (sports betting bonus system) that incentivize players to bet on these events
  • Utilize the back office to generate various reports and track player activity on these events
  • Use the built-in risk management system to set your limits for creating custom events.

New experience: Custom Events increase the number of players making deposits

In SoftGamings’ arsenal, there is an advanced solution for online sportsbook operators, a sure way to increase profitability and business competitiveness. The Custom Events tool will help Sportsbook owners improve their marketing strategy, increase personalization, and boost conversion rates.

What can the Custom Events functionality offer?

  1. Unique opportunities: Sportsbook owners have the opportunity to provide their customers with unique and non-traditional betting options that are exciting and appealing. For instance, bets on which animal will win a race or the total number of strikes in a boxing match can be offered.
  2. Distinguishing oneself from the competition: is crucial in setting operators apart and drawing in a crowd seeking fresh and distinctive experiences. For instance, organizing a competition for an unconventional sport (like urban airsoft skirmishes or water fights on inflatable obstacles), team contests for quests or survival challenges in extreme environments, artistic showdowns, or street dance-offs.
  3. Enhancing marketing strategy: Custom Events can be the cornerstone of building a distinctive marketing strategy that will draw in fresh clients and enhance market standing. This incorporates the capability of pinpoint targeting and overseeing your promotional efforts.
  4. Boosting customization: this feature empowers you to craft one-of-a-kind events and promotions that mirror your company’s unique characteristics and cater to the preferences of your desired audience.
Thanks to Custom Events, betting platform operators will also be able to increase conversion rates and improve the user experience.

Unique function for user-defined events

With the new tool, you can use sports betting resources to create events that have nothing to do with sports! These can be weather, political, or cultural events. For example, users can bet on whether it will snow tomorrow in a particular city and win or lose depending on the outcome. How about questions like, Can a flower survive for a week without watering? Will a parrot repeat a new word you have taught it? Custom events not only lead to victory but also to good humor.

A new milestone for your gambling business with Custom Events

Unique events on your betting site will not only help you stand out from the crowd but also surround yourself with the attention of new customers! SoftGamings is ready to help with this by offering new functionality with Custom Events. Our specialists know how to strengthen their position in the online betting market and are constantly improving their strategy. It’s time to increase your audience and business profits!
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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