Ready-made solutions for Sportsbook on the eve of Super Bowl 2024

Feb 9, 2024 Artyom Ustinov
Super Bowl LVIII, set to occur on February 11, 2024, at Allegiant Stadium in Las Vegas, marks the pinnacle of the sports calendar, drawing an astounding 100 million viewers. Notably, it’s the first-ever Super Bowl to take place in the magnificent state of Nevada.

Advertising, promos, and social media posts regarding the thrilling clash between the current title holders, the Baltimore, Kansas Chiefs, San Francisco 49ers, and Detroit Lions, are already captivating the audience. However, we are here to present you with some intriguing details about this eagerly anticipated event. Let us delve into what makes the Super Bowl so exhilarating and what awaits us in the 58th installment.

The wave of passion & emotion at Super Bowl 2024: What’s Taylor Swift got to do with it?

As always, Super Bowl LVIII promises a memorable experience and will be shown on various platforms including CBS, Paramount+, Nickelodeon, Hulu + Live TV, and FuboTV. In the previous year, a 30-second commercial during the game reached a peak cost of $7 million, while in 2022, it reached a peak cost of $6.5 million.

This year’s signage is promising: “Kaiser City Chiefs vs. San Francisco 49ers”. Fans are eagerly anticipating the outstanding performance of the Baltimore Ravens starting quarterback, Lamar Jackson, who happens to be the top-paid player in NFL history. Additionally, they can’t wait to catch a glimpse of Travis Kelce from the Kaiser Chiefs on the field, as well as his girlfriend, Taylor Swift, in the stands. The couple made their relationship public in September 2023, much to the delight of their fans.

At the 2024 NFL Super Bowl, Taylor Swift has garnered significant attention. The highly popular and self-made American icon has attended 12 out of the 20 soccer games to support her boyfriend, Travis Kelce. According to Bloomberg News, her recent tour has boosted her net worth to over $1 billion, and her brand value has increased the value of the Kaiser Chiefs soccer team by $331 million in the past year.

The prices of Super Bowl XVIII: a good indicator of economic development

Taylor Swift’s Super Bowl appearance will undoubtedly have a significant impact on the secondary market, as well as the prices of hotels, restaurants, and local food. It is already clear that ticket rates for Super Bowl 2024 will reach astronomical heights, with the most expensive tickets valued at over $100,000, while the cheapest seats will be priced at $4,000. In comparison, tickets for the inaugural Super Bowl were sold for a mere $12, although not all of them were successfully sold.

On the official Ticketmaster platform, tickets were available for purchase at prices ranging from $11,000 to $53,000 until January 12 of this year. It is worth noting that as the event approaches, prices continue to soar.

Music Super Bowl: who’s entertaining the crowd?

The Super Bowl has gone beyond being just a game and has become a spectacle-driven by commercials and electrifying musical performances during the highly anticipated halftime shows. This year, Usher, a prominent R&B icon, will take center stage as the headliner, while the national anthem will be beautifully performed by Reba McIntyre. Interestingly, renowned artists such as Rihanna, Taylor Swift, Jay-Z, Cardi B, and Adele have declined the opportunity to headline this extraordinary event.

Trophy by Vince Lombardi

The Vince Lombardi Trophy serves as the ultimate reward for triumphing in the legendary Super Bowl. Witnessing epic battles unfold on the field and experiencing immense excitement in the stands, fans eagerly await the presentation of this majestic trophy. As the grand finale of the NFL, the Super Bowl determines the deserving champion who will have the honor of raising this highly sought-after prize. In 1967, the trophy made its inaugural appearance, paying homage to the esteemed coach, Vince Lombardi, of the Green Bay Packers. Possessing this revered accolade signifies rightful ownership and signifies triumph and supremacy for the victorious team.

  • Sport Supremacy
  • Discipline
  • Teamwork
  • Perseverance
  • Victory

The gold-plated bronze statuette of Coach Lombardi is made of sterling silver by Tiffany & Co. It weighs 3.2 kg and is 56 cm high.

Super Bowl LVIII: the bookmakers’ outcome

Bookmakers made around 14 billion dollars on the last Super Bowl in 2023. These figures speak for themselves: sports betting is becoming a popular and dynamic market.


Today, the wave of interest in sports betting is “crashing” over to new players. And SoftGamings’ sports betting solution plays a special role in this. It enables operators to become part of an exciting business. What is interesting about the Sportsbook platform?

  • It offers customers unique tools and services in the back office that allow them to make special settings and set their Sportsbook apart from the competition.
  • Helps to attract new players with an extensive advertising campaign with attractive bonuses and free bets.
  • Allows customers to self-regulate their risk management, which is a key success factor in the industry.
  • Helps increase limits and makes odds even more attractive, especially for global events such as the Super Bowl.

Ride the wave of success with us with the sports betting solution!

Countdown: Super Bowl XVIII — risks & odds

With the final game of the 2024 NFL season just around the corner, fans and bookmakers are eagerly anticipating the Super Bowl to determine the ultimate victor of the National Soccer League. The AFC and NFC conference champions, the Kansas City Chiefs and the San Francisco 49ers will face off in a highly anticipated showdown. One of the most popular betting markets revolves around predicting the outcome of the game, specifically which team will emerge victorious. Both teams have an equal chance, with a handicap of 1.5 points.
The next top market is the race for the MVP title. Bookmakers favor Patrick Mahomes, giving him odds of 2.25 to claim the title. Blake Perry follows closely behind with odds of 3.2, followed by Christian McCaffrey with odds of 5.5, and Travis Kelce with odds of 15.00.

The Super Bowl & its loyal viewership

As the number of viewers for sports broadcasts continues to rise, the betting industry must adapt to these changes. It is projected that by 2025, over 90 million people will watch sports on digital platforms, marking a 26% increase from current levels. It is crucial to embrace new technologies and sports betting solutions that provide a faster and more engaging experience for new audiences. Become a milestone in sports history and gather your target audience through the world’s biggest sporting event the Super Bowl!
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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