For those who want to win: UEFA-2024 and SoftGamings Sportsbook solutions

Apr 1, 2024 Artyom Ustinov
Germany is gearing up for a remarkable narrative, the gathering of the most thrilling spectacle of the summer – the UEFA Euro 2024 football championship! Set to unfold from June 14 to July 14, this event is poised to rank among the most in-demand and financially lucrative sporting extravaganzas, much like the Olympics and the Super Bowl. With the draw already completed and the groups and playoff matchups announced, enthusiasts and oddsmakers are currently placing wagers on forecasts and speculations regarding the tournament’s ultimate result.

Let’s unveil the mystery of the upcoming UEFA Euro 2024!

Summer big game: expectations & predictions

The initial round of ticket sales for the European Championship has concluded. The official cost for the ultimate match begins at 95 euros and goes up to 2000 euros. The subsequent round of ticket sales is set to commence in March/April following the play-off qualifiers.

Let’s try to get an idea of the scale of the 2024 World Cup based on previous experience:

  • The 2022 World Cup in Qatar was watched by 550 million viewers across all media
  • Of the 95.5 million posts during the tournament in Qatar, there were almost 6 billion interactions on social media
  • Posts about the World Cup reached a record 262 billion views across all platforms
  • Broadcast across 236 different broadcast contracts, breaking ratings records in many countries
In the upcoming summer of 2024, the spotlight will be on the triumphant Germany, who has won the UEFA title three times. They are set to organize the 17th edition of the European Championship, spreading across 10 different stadiums scattered throughout the nation, including the vibrant cities of Berlin, Cologne, Stuttgart, and Dusseldorf. The football coliseum in Munich will hold the prestigious second opening game on June 14 (formerly the 11th venue for the Euro 2020 matches), while the grand finale will be held in the capital on July 14. The stadium capacities this year are truly remarkable, ranging from 40,000 spectators in Leipzig to a whopping 71,000 at the Olympic Stadium in Berlin.

About the qualifying matches

Germany has been selected as the location for the 2024 soccer tournament, granting the German squad DFB a direct ticket to compete in Group A during the ultimate stage. Altogether, there are 6 divisions, each comprising four teams.
All EURO-2024 qualifying matches take place from March 23, 2023, to March 26, 2024. Only 23 teams out of 53 receive a ticket to the championship.

Insights & exclusives

In a groundbreaking move for the UEFA European Championships, a unique volunteer initiative is set to launch in Germany’s 10 host cities. A staggering 16,000 individuals will partake in a diverse range of 25 activities. Prospective volunteers can apply starting from June 12, 2023, through the official website.

Social responsibility will be an essential aspect of the World Cup, as sustainable development has emerged as a paramount concern on a global scale. There is a rising consciousness surrounding environmental, societal, and economic matters. The UEFA organization has endeavored to rally millions of football enthusiasts and shine a spotlight on these crucial topics. Germany, in particular, is advocating for stringent guidelines to be upheld, presenting five distinct dimensions of social responsibility:

  • Environmental sustainability, care for the environment, and minimizing CO2 emissions
  • Inclusivity or striving for equality and respect for all population groups, combating discrimination and racism
  • Support for job opportunities
  • Openness, honesty, respect for human rights, compliance with laws and ethical principles
  • Promotion of a healthy lifestyle, and diet, encouragement of healthy habits and combating harmful ones

Who will take part in EURO 2024? Fans, get ready!

At the World Cup in Qatar, the best-paid footballers were Messi, Ronaldo and Mbappe. Only shortly before the start of the tournament can we say which players will take part in the current tournament? Before that, the teams go through the qualification process, and any injuries to players are ruled out. Superstars such as Lionel Messi and Neymar are not expected to take part this year, as their national teams are not members of the European Association UEFA.

But Jude Bellingham is currently at the peak of his powers, full of passion and determination. If he can maintain this level of motivation, he has every chance of becoming a star of this year’s tournament.

There are formidable opponents such as Kane, Mbappe, Lukaku, and Ronaldo on the way to the “Golden Boot’ of top scorer at Euro 2024. Meanwhile, Menyan, who does not have serious competition in the French national team, is the top candidate for the title of the best goalkeeper of the tournament.

Favorites of the 2024 European Football Championship

Betting providers and sports platforms have already identified the main favorites to win the 2024 FIFA World Cup. They have made their predictions based on the results of previous tournaments, the current form of the teams, player statistics, and other factors.

  • France has low odds as Didier Deschamps’ team won the 2018 championship and reached the 2022 final.
  • Germany has been given a “lucky ticket” to Euro 2024 as the host of the event and will therefore not be taking part in the qualifiers. The team last won the title in 1996.
  • England came close to lifting the trophy but lost to Italy on penalties in the 2020 final. The odds for the “Three Lions” are therefore comparable to those for Spain, France, and Germany.
  • Spain wants to go far in the play-offs. The team has already won a European tournament three times.
  • Italy is the winner of Euro 2020 but lost to North Macedonia in the 2022 play-offs. Roberto Mancini’s team wants to prove that their elimination two years ago was a stroke of luck.

Online Betting Platform Time

Sports betting providers actively use major events to attract the attention of new customers. Betting providers are constantly increasing the excitement and suspense: for example, the average number of bets on finals doubles. The demand is high!

SoftGamings Sportsbook – world class betting software

SoftGamings Sportsbook solutions provide access to innovative technologies and developments in sports betting, from virtual sports to live betting and mobile applications. This helps operators stay at the forefront of technological advancements and attract new customers.

Choosing a sports betting solution from SoftGamings is important for several reasons:

  1. Expert creation and customization of the bonus system specifically for the championship. Various tools for teams, odds, and markets make your advertising campaign the most successful and highly effective.
  2. The presence of several authentic markets offered for every single sum and player helps with 51 games and with all 24 teams. Operators have access to a large amount of data and statistics for predicting sporting events.
  3. The formation of odds with the help of AI tools and a team of experienced traders make the online bookmaker platform’s offering truly unique.
  4. The platform offers an optimal risk management system that uses data analysis of all customers. They have the option of adjusting limits, margins, and player classifications depending on the region, business model, and current advertising campaign.

SoftGamings sportsbook solution includes a range of unique plugins for online platforms that help track odds, manage web resources, and gather analytical information. Their software offers a wide range of capabilities and excellent functionality.


Do not miss out on this major event of the summer! In addition to the thrill of the game, the goals, and the champions, you will witness a real breakthrough in the world of sports technology that will give a new impetus to the development of the football industry.

The tournament is set to create a great and exciting atmosphere at all levels: from the organizers and operators of the online platforms to the participants and spectators around the world. In the run-up to UEFA 2024, take advantage of sports betting software and SoftGamings Sportsbook solutions. Integrating the software into your business will give you access to 890,000 pre-match events per year in over 100 sports. In addition, a multifunctional interface and a customizable bonus system will help you develop your bookmaking activity at the most effective level. Become part of the World Cup!

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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