Betradar. Making of the sports betting leader (2021 Update)

Mar 23, 2021 Artyom Ustinov

About Betradar Company

Betradar is a Sportradar’s AG brand. It’s a leading international provider specializing in live sports data, statistics, and gaming content. The company was founded in 2000 and went live in 2001.

Betradar is represented in over 80 countries. Basically, the company’s products are known worldwide. Its unique gambling solutions are used not only in Europe but also in America, Australia, Asia, and Africa.

Betradar’s headquarters is in St. Gallen (Switzerland) and its offices can be found all over the world. The number of the company’s employees by the end of 2017 exceeded 1 900.

Betradar’s products and services are focused on the sports betting operators. Based on the modern technology, the company’s solutions (live odds, live monitoring, and match tracker etc.) will be a real catch for the bookmakers. Casino operators in their turn will be interested in the virtual sports package. Betradar’s football, 2 types of races (horse & dog), tennis, basketball will become gems in your casino’s portfolio and will attract an army of the sports fans.

How Betradar Got Started

Nowadays Betradar is a company that not only develops sports betting solutions but collects the data about the rigged matches and other fraud schemes, controls the sports & eSports betting integrity, and cooperates with the various sports associations (NBA, FIFA, NASCAR, NFL, IIHF etc.).

However, this was not always the case. Betradar’s story began with the development of High Accuracy Crawling technology in 2000. The company’s first strategic partner became ISE (International Sportinformation Europe). The agreement was signed a year after the company went online. Then in 2003, the company has launched a platform for schedules and results.

From the very start, Betradar focused on increasing the number of the strategic partners and in 2004 the company already had 18 state lottery contracts under its belt.

In 2006 when the number of Betradar’s customers exceeded 200 operators and the company has launched a project with license rights for the 1st and 2nd Bundesliga Betradar has reached the top in the sports betting industry and doesn’t seem to lower the standards anytime soon.

Owner, Revenue & Net Worth

The founders of Sportradar AG (plus all the related brands and subsidiaries) are Tore Steinkjer and Petter Fornæss. The current Betradar’s CEO is Carsten Koerl. James Watson is a Product Owner and a Head of eSports.

Betradar is a privately held company and isn’t listed on any stock market. However, since the company became one of the trusted leaders in sports betting & achieved a dominant position in the market its revenue remained persistently high — more than €130 mln.

Key Features

  • Betradar develops software both for bookmakers & casino operators
  • Operators may choose from virtual sports games, live streaming channel, live betting solutions & data monitoring, sports data widgets and numerous other useful tools for the operators.
  • Unique betting stimulators help to increase the gambler’s engagement and the frequency of bet placing.
  • For the gamblers’ convenience, all of the solutions are available via mobile devices.
  • Graphics & audio are always up to the highest standards.
  • The sports data updates on a real-time basis.
  • Exclusive eSports betting software.

Products & Services

Virtual Sports Games

Games developed by Betradar will be a good choice both for the online casino operators and the bookmakers. The company’s portfolio includes 5 games. Moreover, in 2018 Betradar launched the “In-Play Sports” series consisting of tennis, cricket, and basketball.

Virtual Football

The game re-creates the atmosphere of a real stadium as the modern 3D graphics pairs up with the typical football match sounds. Two game modes (league & cup) allow the gambler to choose the desired competition format and the full precise data regarding the odds helps to place the winning bet.

Before every match, the gambler can check the “head to head” statistics (5 last games), the team form and other data that may influence the final scores. It has everything a real football fan may ever need to enjoy the betting process!

virtual football_softgamings


Virtual Horse Racing

Even the newbie can place the bets and win in this Betradar’s game. The odds are calculated based on the dozens of different statistical variables. The gambler can check the performance rates for every horse in the race and has more than a minute to place a bet. Once the race is over the game shows the photo finish and the final position of every horse.

virtual horse racing_softgamings

Sports Data Widgets

Betradar has developed the sports widgets solution based on the live data monitoring system. The widgets provide the gambler with the statistics and all the other data (s)he may need to place a bet.

Currently, the operators may choose from the core, advanced, and performance widgets. And every type has basically everything: match highlights, final scores, ball possession, useful comments and much more.

The sports data widgets are fully customizable and available for football and basketball games.

Live Sports Streams

Live sports streaming is a truly unique service from Betradar. Due to the fact, the company partners with many of the popular sports leagues and has the licenses to stream the games the operators may use this service to attract the new gamblers.

The live sports streams are available 24/7 all year round and every stream is also combined with the live statistics and live odds. All inclusive!

eSports Betting

Betradar always keeps up with the times and is one of the first providers offering eSports betting services. The package includes 9 most popular games.

Your clients will have an opportunity to bet on all the greatest and most popular eSports tournaments and the Betradar’s soft will help make this process interactive and engaging. Live streams are supplemented by the live comments and the data feed. It’s never been easier to explore the eSports market!

Simulated Reality

The Simulated Reality service from Betradar is an AI-powered betting system that uses historical and comprehensive real sports data to deliver the match play that resembles the real-life form as much as possible. Operators can use it to provide sports betting on football, cricket, and other sports. What’s more, the games are played out in real-time, and with the in-depth analysis and league tables, you can get a real replica of actual sports and competitions.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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