How to retain more clients

Nov 8, 2018 Artyom Ustinov
The rate at which online gaming companies are going into the industry is very high. Positively, it has resulted in a healthy competition amongst the operators generally. Clients now wish to move on with only those casinos that afford them the best gaming experience.

Hence, for you as an online casino operator, you need to understand and begin to actualize those tips you will need in a bid to retain your clients.

But before going into that the essential things you need to understand are that many online casinos make use of a developed strategy for marketing which straddles clients’ acquisitions and retentions.

However, because online casinos spend a fortune in acquiring customers, they make efforts to invest in retaining their clients which instead costs less. Since it is not sensible to acquire a new customer for so much and you may have to spend very less for retaining those leaving.

Here, we are going to look at how popular online casinos can better retain clients for the greater good.

Free Play

This helps the player to play the games for free and for fun without allowing them to invest tangibly. This is often so for poker and casinos.


Many clients are likely to be encouraged when they discover they enjoy more bonuses. The tendencies are there to experience loss on many occasions, but the bonuses often serve palliative effects. Such bonuses that may include:

  • Free Sports Betting
  • Refer-a-friend bonuses
  • Welcome bonuses
  • Reload bonuses

There are equally other types of bonuses that may be welded to the casinos to stimulate the interests of the customers further.

Frequent Player Points

These are packages that help players get rewards for what they do on the casino sites which can be expended on many profits. Many customers have formed some habit of expecting specific promotions from online gaming platforms because this is usually the trend. They are aware that many other casinos too are fond of doing this.

Therefore, a business-minded online casino would do well to offer original and surprise points to influence the psyche of his clientele favorably. You also need to be aware that the number of players who spend the most is on the increase so you must devise a means whereby they would be given extra attention in the form of:

  • Special deals
  • Free tickets
  • Extra bonuses
  • An effective and special follow-up

Moreover, these points can be used to make inter-sales of varying products. As an example, some gamblers who make use of offered promotions play casinos may be given the opportunity to also bet on sports. Inter-sales is very useful and essential because it tends to strengthen the loyalty of those high spenders who play and return value for a very long time.

Cashback Promotions

These refer to such promotions that return and reimburse a significant aggregate of the losses back to the customers. However, this should be well looked into so as avoid a situation where the casino’s financials are affected too negatively.

Time-Bound In-Game Events

Another means of retention is to offer in-game events which provide players returns for accomplishing particular tasks and persuade them to continue playing. Some other factors are creating ideas for seasonal periods like Easter, Christmas, Halloween, World Youth Day, and offering time-to-time bonuses and free spins with the aim of keeping the users playing until they can get the ultimate promotions.

Send Push Notifications

This is also referred to as email marketing. It is the current means most modern online casinos use to drive retention and continued interest in the game. How do you achieve this? You would program your sports betting apps with due notifications reminding the gamblers of a game they love playing the most. This often happens only after you might have verified the game from their playing history.

If the notifications are so attractive to the players, the notifications go a long way in attracting new customers and keeping old clients coming back.

CRM Systems

CRM is the abbreviation for Customer Relationship Management. It is a system that most successful companies find quite indispensable. This goes for online casinos as well. By installing or providing platforms which help clients to maintain intimate relationships with your customer representative the marketing financial inputs are maximized.

Based on the information gleaned as to their expenses and overall in-bound game choices many online casinos facilitate secure communications with the clients that generate more benefits.

CRM is very efficient in that they provide chances of getting to know about a client’s statistics like;

  • Time spent in a game plan
  • Wins or losses
  • Prospects of betting on sporting events
  • The minimum bet he takes at a time

All these information above can be used in managing issues like;

  • The frequency of Visits
  • Promotions management
  • Personalized or general offers
  • The expected returns

Affiliate Marketing

Affiliate marketing is always a big way many can be attracted to playing some games online. This mode of marketing brings an arrangement whereby a network of affiliates and the casino operator agree on a transaction, and the affiliate promotes the operators’ products using specific links, content, and designs on their website, and the affiliate consequently earns some commission.

There are varieties of gaming affiliate marketing existing;

  • Search Engine Optimization (SEO)
  • PPC Advertisements
  • Community affiliates
  • Bonus websites

In conclusion, if you are starting your business as an online casino operator, you need to keep a watch over the rate at which you offer promotions. Online casinos may also engage in some paradigm shift by engaging the attention of the female folks and meeting their gaming needs than sticking to and gunning after the young males who possess an average income.

Moreover, you may deal with your players by offering a cutting-edge service distinct from the run-of-the-mill promotions online casinos offer time after time.

You will retain many clients by offering engaging gaming content that provides the best gaming experience in your online casinos. For more players’ acquisition and retention, you should integrate top-notch products and services with our unified API Integration packages from the industry top providers in our portfolio.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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