Bookmakers use bonuses of diverse nature to attract and retain players. These bonuses are different from those used, for example, by online casinos, and can be divided into certain categories.
By studying bookmakers’ offers, you can find the following ones: a certain sum of money as a gift for the first replenishment of the account, double deposit to new players, a free bet after registration, a bonus for the first deposit, etc. Each bookmaker selects the most suitable ones or comes up with his own solution.
Here you are the types of bonuses to be covered in this article:
- First Deposit Bonus
- Cash bonus
- Free bet
- Money back
- No Deposit Bonus
- Special Bonus
- Individual Bonus
Now, let’s talk details about each of them.
First Deposit Bonus
This bonus is granted once the player registers a game account and makes the first transfer of funds to it. The bookmaker can either encourage the new player with a bonus not being subject to any additional conditions or designate certain rules the player has to comply with to be able to use his bonus.
This is the amount paid by the bookmaker to the player under certain conditions. For example, the player has made a deposit of 70 euros which the bookmaker can foster by granting the player a cash bonus of 100% of the deposit amount, i.e. 70 euros. Thus, the player gets 140 euros to his account, though he cannot withdraw money immediately. The player must make bets on the bonus amount several times whose number depends on the bookmaker. You can either make 3 bets on the bonus amount or one bet for the amount three times of the bonus amount. Also, the bookmaker can set the rule of the minimum coefficient.
This is the amount of money credited to the player for a bet. It is usually lower than cash bonus, and is intended only for betting: free bet is not real money. In case of a win, the player receives the money except for the bet amount, while in case of a fail he loses nothing. However, the bookmaker can often set additional conditions for the use of free bets. Read the article about free bets to learn more.
Refund is the amount returned to the player by the bookmaker if the bet loses. The bookmaker can set the conditions for the bonus, for example, the player must only bet on a certain occurrence in order to get a refund of a bet in case of a loss, or a specified event must occur during the match, etc.
No Deposit Bonus
This is a bonus granted for the registration of a new player without any extra conditions. However, in practice, these bonuses are hard to get due to too many players tending to abuse such cash gifts.
This category may include any bonuses related to current or future extraordinary events. They are a good player’s attention grabber.
These include promotions not embraced by the categories listed above. Bookmakers can offer bonuses on express bets, loyalty programs, bonuses related to the non-standard gaming outcome, etc.
Individual bonuses are good to attract regular customers who, for some reason, stopped betting. Having made them an attractive offer, the bookmaker can return such players back “in the system”, as individual offers are more profitable for the player than the usual bonuses.
So, bookmakers’ arsenal features at least eight marketing tools which can attract new players and retain the existing ones if used wisely.