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Rootz and Microgaming — The Duo Strikes Again

Feb 26, 2021 Anna Kiselova
When you plan to launch a new casino, joining forces with prime software providers is the only best to do. That’s what Rootz Limited did by signing a new deal with Microgaming, one of the chief content providers in the iGaming industry.
The two companies already have a history, as Rootz was smart enough to pick the best game developers even back in 2019 when it launched Wildz, its first casino brand. In 2020, Rootz decided to launch Caxino, and it turned out to be a hit. The first two casinos were proof enough that Microgaming is the perfect choice when it comes to software providers. That’s why Wheelz, the third brand launched by Rootz, will also feature all the popular Microgaming titles.
The latest casino owned by Rootz Limited will be using advanced technology, so Microgaming’s best titles will fit perfectly into the picture. Apart from that, the casino will also feature titles designed by Microgaming’s exclusive independent studios, and the total number of the provider’s games will be around 125. The Microgaming team is thrilled with this partnership extension, as Rootz appears to be an open-minded operator with a bright vision for the future. Following the first two casino brands’ footsteps, there’s no reason for the third to be any less popular. Of course, everyone from Rootz Limited is aware that Microgaming deserves all the praise for the success of all the casinos launched so far. The provider’s mesmerising games are what matters the most, as players claim they are the main reason to visit a Rootz casino in the first place.

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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