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Playson Partners With Sisal to Dominate the Italian Market

May 25, 2021 Artyom Ustinov
One of the best software providers in the industry, Playson, has partnered with a leading Italian operator, Sisal. The announcement bringing the two powerhouses together came out in the second half of May.
This deal will welcome SIsal users who want to expand their gaming skills. The betting giant will have access to a wide variety of Playson games. The Malta-based Playson has taken a step forward in its bid to dominate the Italian market, starting with one of the longest-standing operators in the country. Thanks to the GAN aggregator platform, Sisal now has access to more than 75 slot titles from Playson, including its latest games and biggest hits. The most intriguing games users will get to play include Legend of Cleopatra Megaways™, Buffalo Power: Hold and Win, and Solar Queen. The Funky Fruits series of slots will also be available, along with the Timeless Fruit Slots series.
The sales director at Playson, Blanka Homor, said that this deal was a significant milestone and step forward for Playson as it includes a partnership with such a strong operator in Italy. She added that the company looked forward to releasing new games to the Italian market, including exciting and innovative features that will benefit all players. She concluded by expressing hope for a mutually beneficial collaboration. Sisal has been launching online content since 2004, starting with digital betting. Soon after, it became a recognisable powerhouse in Italy with regular lottery and casino content. Sisal boasts an omnipresent online experience with rich offerings both in-browser and via apps. Playson has been supplying top-tier content to 17 regulated jurisdictions since 2012. The company’s products have been tested and certified for numerous major European territories, including Italy, Malta, Sweden, Romania, UK, and more.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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