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Playson Expands Its European Presence With a BalkanBet Deal

May 4, 2022 Artyom Ustinov
So far, Playson’s plan to expand its slot portfolio to all European countries has been going as intended. The latest expansion comes from a deal with a Serbian operator, BalkanBet.
This deal will see the fast-growing Serbian operator receive a collection of Playson’s games, including some of the most recent releases. You might recognise some popular names, such as Wolf Power Megaways™, Burning Fortunator, and Lion Gems: Hold and Win. Both new and existing BalkanBet users will get a chance to try some of the provider’s most notable games — mainly slot releases that have found popularity among players worldwide. What’s more, Playson brings along some of its engagement tools like Reel of Fortune and Cash Blast, which will enhance the gameplay further and entice more players to join the gaming craze.
This deal comes as part of Playson’s latest brand identity switch-up. Namely, the provider has announced plans of bringing its gaming offer to more players on a global level. Through this deal, many players in the Balkans will get a chance to experience something new and spin the reels on some of the most notable slot games. Blanka Homor, Playson’s sales director, has said that the company is happy to partner with BalkanBet. She has added that this partnership will help Playson introduce its comprehensive portfolio and expand its services in the region. She has also noted that both companies share the same goals, which is why this partnership is likely to be long and fruitful. BalkanBet’s head of casino, Dejan Tasic, has said that Playson is an innovative force with plenty of new and exciting products that appeal to players worldwide. He has added that BalkanBet’s offering is superb. According to Tasic, this deal only secures the operator’s position in the growing iGaming market and brings more content to its broad audiences.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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