White Label Casino Solutions: The Best Way to Start an Online Casino Business (2021 update)

Apr 2, 2021 Artyom Ustinov
There probably hasn’t been a better time to start your own online casino business than right now. Throughout the world, internet gambling is in full swing, with a favourable change in legal landscapes of countries worldwide going in the right direction. An increasing number of gamblers and punters are looking to take advantage of modern technology bringing the casino business to the next level. This way, they can get a taste of the real Las Vegas experience while sitting in front of their computers or smartphone screens from the comfort of their own homes

Despite the growing demand and fierce competition in the field, seeing as casinos have been springing up like mushrooms these days, starting an online casino remains a highly profitable business in the long run.

However, doing so has never been that easy. Well, not until recently, that is. Not long ago, launching an online casino required considerable financial means which were only available to a select few. There was also the issue of business registration documents, accompanied by the costs of creating a website, getting the necessary casino licenses, connecting banking systems, furnishing the gaming catalogue with games from top software providers, marketing the casino, and more.

The whole ordeal sounded like anything but a walk in the park. You still need to get all these things done today, but now you have a powerful ally on your side and an effective SoftGamings’ solution — a White Label Casino solution.

What is a White Label Casino Solution?

A White Label Casino solution is the most cost-effective and comprehensive business solution for all clients who wish to go live with their online casinos in record time. All White Label business models include a service or a product that is created by one company and then supplied to another business on a lease which then rebrands it and offers it as its own. The White Label Casino solution works in a similar fashion.

The idea is to provide clients with a fully-functional casino with a generic platform equipped with the entire technological and operational infrastructure needed to initiate and brand a casino operation in a matter of weeks.

The White Label Casino software by SoftGamings or any other company in the field can be considered as a turn-key cross-platform casino software solution that comes packed with casino games from various providers, multiple payment methods, and all other features you need to run an online casino. The clients can concentrate on the casino’s marketing and branding instead of focusing on building everything from scratch on their own.

The “white label” concept means that clients receive a blank platform or a casino template, which they can then shape and redesign to their individual wants and needs. The clients can make the adjustments on their own or get the necessary help from the White Label Casino software provider every step of the way. The options are endless, and the White Label Casino software is the perfect stepping stone on the way to running your own online casino.


The Main Features and Advantages of a White Label Casino Solution

There are several standard features you can expect to find in a White Label Casino solution. First, it takes care of all the little legal conundrums that come along with being in the casino business. The White Label Casino platform will provide the legal framework necessary for smooth operation, regardless of your jurisdiction and the location from which you want to run your online casino business. Moreover, the licensing aspect of the casino is taken care of as well. Typically, it takes up to 6 months to obtain a gambling license from a reputable licensing jurisdiction. With the White Label Casino solution package, the license already comes included in the package.

Secondly, the White Label solution comes fully equipped with a gaming library powered by top casino producers on the market, such as Evolution Gaming, NetEnt, Microgaming, Betsoft, BetRadar, and others. Instead of having to deal with individual software providers who are often reluctant to do business with newcomers, you will get a selection of the best games improved continuously by new releases.

Moreover, the financial and fraud-proof infrastructure that comes with the White Label Casino solution includes payment processing from multiple payment methods such as Visa, Mastercard, Skrill, Neteller, Trustly, Paysafecard, and many others. The payment software will accommodate not only different methods but also various cryptocurrencies.

Another vital aspect of the White Label Casino package is the fact that it provides a secure and stable server and website hosting for the casino. There is even an around-the-clock technical and customer support to help the operators keep the casino running with no interruptions.

White Label Casino solutions are not only cost-effective as their costs are much lower than any other option, but they are also the most time-efficient. It would take around just six weeks from the initial idea to full market entry with a site that is user-friendly, and that has a multi-language interface easy to navigate.

Bitcoin White Label Casino Solution

The White Label Casino solution is a highly customizable solution that follows the latest trends and offers highly-specific options, such as the Bitcoin White Label Casino platform for all those who wish to run a cryptocurrency casino.

SoftGamings’ Bitcoin Casino platform is available for launch in under two months with not only Bitcoin as the cryptocurrency, but Litecoin, Ethereum, and all other popular cryptocurrencies.

Also, the platform’s gaming offer is powered by more than 3,000 games from 100+ providers with new games constantly being added to the mix. Your Bitcoin White Label Casino solution will bring you a casino available on desktop and mobile devices alike, with an interface accessible in numerous languages.



The White Label Casino solution is an efficient, highly profitable and easy to set up casino option for all entrepreneurs willing to invest in the future of iGaming and make a profit. High-flexibility and customization, together with a low installation fee and various gaming options are the top characteristics of the White Label Casino solution that is dominating the casino market. Get a quote now and explore vast possibilities with the White Label Casino solution.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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