SoftGamings Stikes a Franchise Deal With Yggdrasil Gaming

Sep 28, 2020 Anna Lalina
SoftGamings struck a Franchise Licensing Agreement with Yggdrasil Gaming, one of the leading companies in the online casino industry.

By becoming a YG Franchise Partner, SG gained access to Yggdrasil’s entire end-to-end development procedures. Moreover, SG was allowed to access the YG platform that comes with the ground-breaking GATI technology, as well as proprietary games content. GATI technology will allow faster scaling of game production and distribution.

Yggdrasil was founded in 2013 with one intention in mind — to offer fresh and innovative online casino content to online players. The company mainly focuses on making online video slots by using a unique HTML5 framework dubbed iSENSE 2.0.


What makes Yggdrasil stand out from the crowd is the themes of its slots. The development team is often inspired by fantasy, mythology, and science fiction genres, resulting in many games, such as The Avatars’ Gateway, Arthur’s Fortune, Blood Moon Wilds, Wilhelm Tell, Time Travel Tigers, Ice and Fire, and more. Yggdrasil is also known for slots inspired by classic titles, with the most popular one being Lightning Joker.

Ever since its inception, the company has managed to receive numerous accolades for its work, including plenty of awards by B2B Awards and The International Gaming Awards. The company is usually recognized for its innovative approach to slot development.

Irina Sazonova, Director of Partnerships at SoftGamings, shared her thoughts about the new deal:

Anna Lalina

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

Experienced Business Development Manager and Partnerships specialist with a demonstrated history of working in the IT industry. Skilled in Partnership Development and Innovations, Customer Acquisition, Sales, Business Development, SAP and Citrix.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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