SoftGamings Is Ready to Make its Voice Heard at 2022 ICE London

Mar 30, 2022 Anna Kiselova
ICE London is arguably one of the most important conferences and events in the entire iGaming industry. This year, the organiser, Clarion Gaming, has brought ICE London, ICE Vox, and iGB Affiliate London under one roof to give companies and affiliates a chance to share opinions and network, hopefully leading to many new business deals.

The initial events were scheduled for the beginning of February, but the events were moved to 12-14 April 2022 due to the coronavirus outbreak. ICE London 2022 is going to take place at ExCeL London, the celebrated expo venue on Royal Victoria Dock, 1 Western Gateway.

ICE London has been frequently described as a marquee gaming event thanks to the huge crowds of developers and operators it gathers year after year. This year’s edition will welcome more than 35,000 attendees and 550+ exhibitors from over 116 countries and from all gambling verticals. Keynote speakers, masterclasses in regulation, marketing, technology, and finances, and many other sessions are on the conference agenda, making it a perfect place to learn more about the latest developments in the industry.


The majority of new gaming solutions and technologies from the industry will be presented at ICE London, and SoftGamings will be one of the gaming developers to witness those premiers and even showcase some of our own new generation of innovative solutions.

SoftGamings will welcome guests at stand N1-525, where visitors can find more about the casino, sportsbooks, and other products we have been developing over the years. Make sure to visit the stand for more networking opportunities, business propositions, and entertainment.

Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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