SimplePlay and SoftGamings Usher a New Era of Cooperation

Aug 24, 2020 Anna Lalina
SimplePlay and SoftGamings have agreed on the deal that will see SimplePlay’s video slots become available for integration through SoftGamings’ unique API platform. The deal further bolsters SoftGamings’ strategy of forging partnerships with both well-established and aspiring software production companies so that the clients can bring their customers the gaming diversity they want and need.

SimplePlay’s gaming portfolio is packed with Asian and Western-themed video slots, so as to appeal to players from all parts of the globe. The games have multiple bonus and playing features, and even above average RTPs and volatility rates, which means that players should be on the lookout for some hefty payouts.


SimplePlay hosts a licensed and verified game portfolio, with a certificate from the BMM Testlabs that caters to most of the European jurisdictions. This certificate is a guarantee that games and their RNG software comply with all the legal and technical standards required.

What makes SimplePlay particularly appealing to players is not only the abundance of playing features, but also the ability to play all the games on the go, thanks to the HTML5 technology that underlines the production of games. All games are produced in-house with loads of customization options available.

Here’s what Irina Sazonova, the Director of Partnerships at SoftGamings, had to say about the cooperation:

Anna Lalina

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

Experienced Business Development Manager and Partnerships specialist with a demonstrated history of working in the IT industry. Skilled in Partnership Development and Innovations, Customer Acquisition, Sales, Business Development, SAP and Citrix.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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