Pragmatic Play Expands to Spain With Luckia Deal

Jul 28, 2021 Irina Sazonova
Luckia players can rejoice, as they can finally access Pragmatic Play’s portfolio from the comfort of their homes in Spain. Namely, one of the biggest software providers has entered a new partnership with Luckia to expand its reach.
Some of Pragmatic Play’s most popular titles are now available to both existing and new Luckia users. You can expect to see slots like Gates of Olympus, The Dog House, the award-winning Wolf Gold, and the extremely popular John Hunter series.

Luckia is one of the most important brands in Spain, with a vast market reach, including Colombia, Italy, and Portugal. It also acts as a major player in both online and land-based casinos. Furthermore, Pragmatic Play should go live in Colombia in a few months, which is another reason why this deal with Luckia is so important.

This partnership has only strengthened the provider’s position in the iGaming industry. Namely, Pragmatic Play has also signed a few important deals in the past months, which has received a lot of attention.

The vice president of commercial strategy and operations at Pragmatic Play, Bhotesh Maheshwari, has said that this agreement is special due to Luckia’s position in the Spanish casino industry. He has added that the deal is a huge boost to Pragmatic Play, as it will allow the company to have the exposure it needs among Spanish players. He has also noted that this deal does not limit Pragmatic Play only to Spain but that the company is looking forward to working with Luckia in other markets too.

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Eloy Fernandez Martinez, who acts as Luckia’s head of product, has said that including Pragmatic Play’s slots portfolio is significant for both the company and its players. He has also added that Pragmatic Play games go well with the existing portfolio, as they offer diversity and add another level of quality to the brand.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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