Luckia is one of the most important brands in Spain, with a vast market reach, including Colombia, Italy, and Portugal. It also acts as a major player in both online and land-based casinos. Furthermore, Pragmatic Play should go live in Colombia in a few months, which is another reason why this deal with Luckia is so important.
The vice president of commercial strategy and operations at Pragmatic Play, Bhotesh Maheshwari, has said that this agreement is special due to Luckia’s position in the Spanish casino industry. He has added that the deal is a huge boost to Pragmatic Play, as it will allow the company to have the exposure it needs among Spanish players. He has also noted that this deal does not limit Pragmatic Play only to Spain but that the company is looking forward to working with Luckia in other markets too.
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Eloy Fernandez Martinez, who acts as Luckia’s head of product, has said that including Pragmatic Play’s slots portfolio is significant for both the company and its players. He has also added that Pragmatic Play games go well with the existing portfolio, as they offer diversity and add another level of quality to the brand.