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Playson Welcomes a Sparkling New Brand Identity

Apr 11, 2022 Artyom Ustinov
You all know and love Playson and appreciate its constant development in terms of game quality. Now it’s time for an upgrade in the provider’s image, with a redesigned logo and appearance. The Playson brand has evolved and modernised over the years, getting ready to land new roles in the competitive iGaming field. Playson is now in a position to deliver new experiences to players worldwide.
Once you open the provider’s site, you’ll notice that the play logo is now brighter and bolder. The inspiration behind this comes from players all over the globe who demonstrated high expectations for the game quality. Playson is ready to meet those standards and provide only the best releases that cater to our busy lifestyles. This decision comes from Playson’s desire to introduce a fresh identity after a series of internal organisation changes aligned with the company’s global growth strategy. One of the upgrades includes a new product development approach that will impact the provider’s future product roadmap.
Playson Welcomes a Sparkling New Brand Identity
The brand-new image of this world-known provider comes at a pivotal moment in its history — after Playson’s commercial growth in crucial regulated markets in Europe. Playson is determined to create engaging gaming products with intriguing maths and great aesthetics. Players worldwide will appreciate such innovations in the iGaming industry, especially those longing for new and improved games. Playson’s CEO, Alex Ivshin, said the company continues to build its image and improve its international growth to secure its long-term future and update its gaming processes along the way. He explained that such moves help the company establish its position in the market and bring high-quality products to players. He noted that the new identity reflects what the company is trying to accomplish and hopes to do in the future. He said that Playson is looking forward to ICE London 2022, where it will share more details about its ambitious future plans. Alex Ivshin added that this change comes at a time when safety is the most important thing and that the company’s dedication to a brand new identity shows agility and strong will.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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Playson unveils a new brand identity to follow its long-term plans for further development. Read on to find out more about it.

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