Playson Strengthens Its Position in Europe via a 711 Deal

Oct 18, 2022 Anna Lalina
Playson has partnered up with a renowned Belgian operator, 711, to secure its position in the European iGaming market. This deal will bring new content to Dutch players looking for diversity in online gaming.

The well-known provider will bring more of its popular and highly rated games to players from the Netherlands, including Ruby Hit: Hold and Win, Book del Sol: Multiplier, and Luxor Gold: Hold and Win. Players will get the chance to try out some unique titles and take advantage of the lucrative Hold and Win mechanic.

Based in Belgium, 711 represents a regulated B2C operator that holds a range of slots, table games, and more. At the start of 2022, 711 received its online gaming license, which enabled it to launch a website called 711.nl. With its new website, it can offer top gaming content to players from the Netherlands and help the brand thrive in this expanding region.


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This deal aligns with Playson’s ambitious plans in Europe, as it will allow more players to try some of the top games in the industry.

Playson’s sales director, Blanka Homor, has said that the company is always excited about expansion plans, especially those in Europe, as many slot fans from this continent have been waiting for Playson titles. She has added that Playson is an ambitious supplier constantly trying to increase its global mark and partner up with operators that support its plans. She has also expressed hope for this deal and its expected positive results.

Gilles De Backer of 711 has said that the company is happy to have signed with one of the best suppliers in the industry since Playson is famous for its focus on player retention and engagement. He has added that this partnership helps the company fulfil the goals it has had ever since it entered the Dutch market.

Anna Lalina

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

Experienced Business Development Manager and Partnerships specialist with a demonstrated history of working in the IT industry. Skilled in Partnership Development and Innovations, Customer Acquisition, Sales, Business Development, SAP and Citrix.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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