Playson Signs a Deal With Fortuna Entertainment Group

Nov 17, 2021 Irina Sazonova
Playson, a leading software and casino games developer, has signed one of the biggest deals with the European operator Fortuna Entertainment Group. The two powerhouses aim to deliver a range of top-notch titles to the groups’ online brands.

While Playson is a leading game developer that offers cutting-edge content in 17 regulated jurisdictions, Fortuna Entertainment Group is a sports betting company with headquarters in the Netherlands operating since 1990.

Both groups have a lot of history in entertaining players all over the globe. For more than 30 years, both Playson and Fortuna Entertainment Group have provided engaging gaming experiences to many European markets, including expansions into Poland, Croatia, Romania, and Slovakia.

The new deal between Playson and Fortuna Entertainment Group will integrate many exciting games, including recent releases like 9 Happy Pharaohs, Royal Coins: Hold and Win, and 5 Fortunator. With this partnership, the developer’s presence across key markets in Europe will significantly extend.

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Sales director at Playson, Blanka Homor, said that the company is excited to partner with a brand that has more than three decades of experience in Central and Eastern European markets. She noted the excitement about working with Fortuna Entertainment Group and its leading brands, thus entertaining a new range of audiences with innovative titles.

Fortuna Entertainment Group press office released a statement praising Playson and the latest deal between the two companies, adding that Playson’s strong presence and reputation for creating engaging content is what resonates with players. They added that Playson’s content would improve the online games offering across their brands, allowing players access to some of the most entertaining slots out there.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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