Playson Signs a Deal to Supply Bulgarian Gambling Operator Alphawin With Popular Titles

Sep 21, 2021 Irina Sazonova
Playson, a widely known game developer, entered into an agreement with Bulgarian-based AlphaBET Gaming in order to provide its entire portfolio to the company’s new online casino brand, Alphawin.
AlphaBET Gaming has already built a strong presence on the land-based gambling market, but now the company switched its focus to its online counterpart. Recently, the firm obtained a local gambling license, allowing it to enter the Bulgarian regulated market and expand its operations to the online realm.

Playson has an excellent track record of producing casino games that have gained a wide fan base across Europe. This prompted AlphaBET Gaming to engage with the reputable software developer and add its content to the company’s new online casino.

Alphawin players will gain access to Playon’s top-performing titles, including 9 Happy Pharaoh, Royal Coins: Hold & Win, Buffalo Power Megaways, and dozens of others.


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Blanka Homor, the Sales Director at Playson, said that the company was delighted to extend its presence in Bulgaria with the newest online casino brand, Alphawin. She further commented that it was exciting to see Alphawin embark on an online journey, adding that Playson was looking forward to fulfilling its end of the deal and supplying the casino with premium content.

Lyubomir Zaharinov, the CEO of AlphaBET Gaming, stated that Playson was one of the leading content providers in the industry and that partnering up with them plays a big part in Alphawin’s planned expansion. He added that the company hopes the partnership with an esteemed software developer would help them build a wide customer base.

This isn’t the first time Playson is entering the growing Bulgarian market. In 2019, the software developer partnered up with another online gambling operator, WinBet. With this move, Playson will cement its position as one of the top-rated content providers in Bulgaria.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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