Playson Partners With William Hill to Deliver More Content in Italy

Dec 27, 2021 Irina Sazonova
One of the industry’s most powerful software developers and content providers, Playson, has announced a deal with William Hill, a global online operator. The two will band together to offer more first-class content to players in Italy.

William Hill is one of the longest-standing gambling companies in the world, active from 1934. The operator made the headlines in April 2021 after being acquired by Caesars Entertainment.

Playson’s engaging suite of games, including fan-favourites like Royal Coins: Hold and Win, Buffalo Power Megaways™, Diamond Fortunator: Hold and Win, and other popular gaming series, will become part of William Hill’s offer in one of the most content-hungry markets — Italy.


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William Hill is a world-renowned operator with a global appeal that will surely benefit from access to Playson’s retention-boosting portfolio of top-notch games. What will surely appeal to the operator most are Playson’s integration-free engagement tools, comprising free spins, jackpots, feature triggers, and tournaments.

With this deal, the games studio has further established its presence in Italy’s growing gaming market. In 2021, Playson successfully established a string of single-tier commercial agreements that have allowed the operator to entertain Italian players, thanks to its growing and highly praised portfolio.

Sales director at Playson, Blanka Homor, said that the company is thrilled to partner with one of the world’s most renowned operators. She added that this deal would further solidify Playson’s already strong presence in the Italian market. Homor said that Playson’s reach continues to span across Europe, especially with numerous new market entries and major commercial deals in the past few months.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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