Playson Participates in the 2021 Ukrainian Gaming Week

Sep 24, 2021 Irina Sazonova
Playson has once again made an appearance at the Ukrainian Gaming Week. The hard-working team of experts made its way to Ukraine for the 2021 UGW on September 14 and 15.
The physical trade exhibitions were held at the International Exhibition Center in Kyiv, the country’s capital city. The industry conference provided Playson with an opportunity to directly engage with delegates face-to-face and discuss the company’s latest ideas and plans.

Playson had its stand at the UGW, where interested parties could drop by and learn more about the gaming offer and the company itself. Playson’s comprehensive offering — especially the popular series of games featuring the Hold and Win mechanic — was the talk of the conference. Plus, these games had generated a lot of interest in the previous few months, which only increased their popularity. Attendees could also learn about the legendary Timeless Fruit Slots, which has stood the test of time to this day.


Those interested in Playson could stop by the stand and learn more about the company’s supporting promo tools. Playson was proud to present some of the tools up its sleeve, including the recently launched Cash Blast feature. This feature delivers random cash prizes for a more immersive gaming experience and a steady rise in player activity.

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The Playson team that travelled to Kyiv could answer all technical, commercial, and product-related questions that visitors had

Playson also got the opportunity to host a slot tournament at the Ukrainian Gaming Week with one main prize (Apple AirPods). This tournament perfectly advertised other online tournaments in Playson’s organisation that take place monthly.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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