Playson Increases Its Latin American Reach With a King Deportes Deal

Jul 6, 2021 Anna Lalina
Playson, one of the biggest casino games and software developers, has partnered with King Deportes, a Venezuela-based operator, to expand its reach to the Latin American market. King Deportes will have access to Playson’s gaming suite, giving its users access to top-tier games.
Some of the most popular and highly regarded slot titles will be immediately integrated with King Deportes’ online casino and sportsbook. This move will further establish Playson’s rapid growth across Latin America.

Thanks to this deal, King Deportes current and future users will have full access to Playson’s slots portfolio. Releases like Solar Temple and Hand of Gold are just a few of the many slot titles that will find their way to Venezuela. Players that want to spin the reels on a Megaways game will be able to do that through Playson’s first game with such a mechanic — Legend of Cleopatra Megaways™.

This deal follows Playson’s latest expansion to the iGaming market of Paraguay. The software provider is determined to continue its continental growth with more future partnerships with Latin American operators.

Blanka Homor, the sales director at Playson, said that the company’s presence in Latin America has continued to grow in 2021. She added that such results are due to important deals and key strategic alliances, including the one with King Deportes. Homor concluded by saying the company is looking forward to introducing its services to other international audiences and working with more top-level operators.

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The CEO of King Deportes, Luis Lizarazo, said that King Deportes is lucky to have partnered with Playson in a deal that will help its current offering. He added that the company is sure such partnerships will help build strong momentum in the upcoming months.

Anna Lalina

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

Experienced Business Development Manager and Partnerships specialist with a demonstrated history of working in the IT industry. Skilled in Partnership Development and Innovations, Customer Acquisition, Sales, Business Development, SAP and Citrix.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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