Playson Enters the Georgian Market in Europe With a New Gaming License

Apr 16, 2021 Irina Sazonova
Playson, a world-leading casino games and software developer, is fully cooperative with the Georgian market requirements. The developer and provider is one of the first to acquire such a license in this part of Europe, especially in Georgia’s newly regulated territory. This can only mean good things for avid players from this country.

Well-known and established brands like Leaderbet, Crystalbet, Betlive, Adjarabet, and Crocobet will benefit from Playson’s presence as it will become one of the key content suppliers for them. These brands are the leaders in the Georgian market, owning around 95% of it.

After a series of widely praised offers and products in recent months, Playson has decided to enhance its visibility further. It has done so by integrating many innovative additions, such as the entertainment-filled and eye-catching promotional tool — Reel of Fortune.


By entering the Georgian market, Playson will continue to widen its reach to neighbouring countries. Research has shown that fruit slots are immensely popular in the region, including its Timeless Fruit Slots portfolio and Funky Fruits series.

Playson CEO Alex Ivshin announced his delight about acquiring a license for supplying games to the Georgian market, calling it an important jurisdiction in the heart of an essential region. He expressed his confidence that Playson will continue expanding its commercial reach in 2021 and beyond by building its highly acclaimed product suite.

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So, avid Georgian slot players can expect to have a superb selection of games any time now. The local players are expected to embrace this new addition to this highly competitive part of the European market.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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