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Play’n GO Strengthens Its US Footprint With Rush Street Interactive Collaboration

Sep 7, 2023 Artyom Ustinov
After securing Connecticut and West Virginia licences, Play’n GO continues expanding its presence in North American markets. This time, the developer has announced a partnership with an esteemed US operator — Rush Street Interactive, Inc (RSI). This strategic collaboration marks a significant step towards strengthening its North American domination.
According to this agreement, Play’n GO’s award-winning portfolio will be available on RSI’s BetRivers platform in New Jersey and Michigan, allowing regional audiences to enjoy its popular releases, such as Rise of Merlin, Fire Joker, and KISS Reels of Rock. Aside from the commercial aspect, this agreement includes a technical one, with the online casino operator seamlessly integrating Play’n GO’s offering directly onto its platform. This is not all, as the developer will expand its offer in the following months and make its games available in all the states where RSI operates.
Play’n GO Strengthens Its US Footprint With Rush Street Interactive Collaboration
Rush Street Interactive has been one of the leaders in online casino and sports betting since 2012, operating currently in seven iGaming markets. The enterprise has three real-money gaming brands — BetRivers.com, RushBet.co, and PlaySugarHouse.com. Additionally, RSI is committed to promoting responsible gambling practices, and it is proud to have scored several awards in 2022, including the EGR North America Awards Operator of the Year title. According to Magnus Olsson, chief commercial officer at Play'n GO, the company has always believed their games would be in high demand in the US. This partnership with one of the most reputable North American online operators allows them to reach wider audiences. As a company committed to player safety, Olsson believes Play'n GO has found a great partner in RSI because of its commitment to maintaining a safe and regulated iGaming industry. Therefore, they're all looking forward to taking the BetRivers online gaming experience to the next level. Richard Schwartz, chief executive officer at Rush Street Interactive, has explained that since the company has always strived to provide its players with immersive and entertaining gaming experiences, partnering with Play'n GO has come as a natural course of events. Schwartz adds that BetRivers players will undoubtedly love Play’n GO’s innovative and state-of-the-art games, so he sees a successful future ahead of them. Play’n GO’s latest collaborations mainly include European operators. Before heading to the American market, the company teamed up with the Italian brand Sisal and a few UK providers, such as Sky Betting & Gaming and 32Red. Moreover, Play’n GO has obtained several licences over the last few months, including those from Spain and Sweden.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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