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Play’n GO Hits the Bull’s Eye With Its Most Recent Slot Title

Feb 2, 2021 Anna Kiselova
Play’n GO has decided to cheer up avid slots fans and bring them presents for the upcoming Chinese New Year. Namely, the renowned software provider released a new slot title on January 21 called Bull in a China Shop, for which it drew inspiration from the most popular Chinese holiday.
This happens to be the perfect moment for launching this exciting 5x3 video slot as 2021 is the year of the Ox, according to the Chinese zodiac. Therefore, it comes as no surprise that the main character of this slot game is a bull brought to a store by its owner so as to celebrate New Year. Naturally, based on the slot’s name, you can easily conclude that nothing will go as planned since Bull in a China Shop represents a clumsy person that easily makes mistakes. For this reason, players are invited to come and maintain order in the shop and also grab all the rewards they come across.
Apart from being the main character of the story, the bull is also used as the Wild symbol, meaning that players will be very happy to see it on the grid. When the bull appears on the reels, depending on his mood, he activates one of the three available free spin features and dictates the flow of the game. What’s more, if three Scatters in the form of a golden bull land on the reels, you can choose the free spins feature you find most appealing and control the game the way you want. Although we are used to seeing Play’n GO seeking inspiration in vital events from the calendar, it never seemed forced in any way. Martin Zettergren, the CPO, claims that this mega-popular operator never releases such titles just for the sake of getting players’ attention. Zettergren also adds that the company only acts on a creative idea corresponding to the calendar if the time is right, and there’s no reason to miss the opportunity of reaching more players. While Bull in China Shop will definitely be attractive to players celebrating Chinese New Year, thanks to its theme, the game’s state-of-the-art graphics and unique Wild options will certainly attract players from other parts of the world as well.

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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