Play’n GO Expands Its US Market Reach Through a BetMGM Deal

Nov 15, 2022 Anna Lalina
Play’n GO gains momentum thanks to a deal with a top-tier gaming giant BetMGM. The two parties reached a partnership that will see Play’n GO increase its presence in the North American market and bring more content to players in New Jersey.

BetMGM Jersey users will get a chance to experience some fantastic titles, including Cat Wilde and the Lost Chapter, Ankh of Anubis, Blinged, Cash Pump, and many more new and classic games.

Play’n GO has expressed hope that this collaboration will open more doors in the US gambling market and provide regulated jurisdictions with first-class content.


This news comes only a few weeks after the supplier made its mark in the United States. Play’n GO entered the NJ market via a PokerStars deal in September after a July Michigan acquisition. The North American expansion started in March 2022 through Ontario’s iGaming market. Hopefully, the deal will spread to other US states soon.

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Chief commercial officer at Play’n GO, Magnus Olsson, said that the company and its content have already made a mark in the US within a short period of time. He added that BetMGM does not need any special introduction since it is already a renowned name in the industry. Olsson noted that New Jersey players would have access to some of the most popular games in the iGaming world, including the award-winning Book of Dead.

He explained that this represents an exciting time for the operator in North America after exhibiting at G2E for the first time and delivering strong-performing content in Ontario and New Jersey. He added that the company aims to succeed in the North American market just as it did in Latin America and Europe.

Anna Lalina

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

Experienced Business Development Manager and Partnerships specialist with a demonstrated history of working in the IT industry. Skilled in Partnership Development and Innovations, Customer Acquisition, Sales, Business Development, SAP and Citrix.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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