NetEnt’s CFO Lara Falzon Joins Bragg Gaming Group Board

Mar 2, 2021 Irina Sazonova
B2B technology supplier, Bragg Gaming Group, announced that Lara Falzon, the operational Chief Financial Officer of NetEnt, was invited to join the company’s board of directors, on March 1, 2021.
Falzon, an industry veteran, will bring her extensive experience as a financial engineer of multi-billion-pound gaming transactions to BGG. Lara Falzon also has experience in NASDAQ listing, which happens to be one of Bragg’s goals for 2021.

While working as the CFO of Red Tiger Gaming, Falzon facilitated and navigated Red Tiger’s sale to NetEnt in 2019 for more than $315 million. More recently, NetEnt reported its earnings increased by 58% in a year, with US market earnings growing to a whopping 313%.

Falzon also played a vital role in the legendary 2020 sale of NetEnt to Evolution — a deal that was worth $2.1 billion.


Adam Arviv, CEO of Bragg Gaming Group, announced that the company is very pleased to have Lara Falzon joining the board, as she has extraordinary experience in the gaming industry. He further stated that Falzon’s background in finance would be instrumental to the company’s growth plan for 2021.

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Falzon also released a statement saying that she is thrilled to be joining the company and that she is grateful to have the opportunity to follow and contribute to Bragg’s further growth and development as they continue to dominate the global iGaming market.

A reminder — Falzon is currently the operational CFO of NetEnt and the CFO of Red Tiger Gaming. She is also an active member of the Association of Chartered Accountants and holds a Bachelor’s degree of Commerce from the University of Malta.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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