iSoftBet’s GAP Platform Introduces ESA Gaming Content

Apr 16, 2021 Irina Sazonova
The GAP platform, run by the content aggregator and online game supplier iSoftBet, has added new items to its growing collection — titles launched by ESA Gaming.

Thanks to this new collaboration, all iSoftBet’s global platform partners can now easily access the complete ESA Gaming collection of EasySwipe™ titles. Some of the names on the list include Fruit Staxx, an immersive fruit-themed slot with an engaging user experience, and Goal Mine, a football-inspired instant win game.

iSoftBet’s GAP (Game Aggregation Platform) supplies its operator partners with more than 8,000 titles designed and created by over 70 of the world’s leading software developers. The portfolio also includes iSoftBet’s 150 proprietary table and slot games, some of which are Hot Spin Deluxe, Vegas High Roller, Super Reel: Spin it Hot, and Aztec Gold Extra Gold Megaways™.

Some world-renowned national and international brands have gained access to the latest regulated markets via the ingenious GAP concept. All that was required to perform the transaction was a single integration.

Moreover, ESA Gaming, including all other GAP members, will benefit from a range of player engagement solutions and gamification tools, like iNgame, which motivates and entertains players in such a creative and innovative way.

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Zorica Smallwood, Director at ESA Gaming, stated that the company’s flagship portfolio, EasySwipe™, occupies a specific niche in the market as a hybrid tool perfect for both casino and sports betting enthusiasts and that the company is thrilled to have a chance to cooperate with iSoftBet.

On the other end of the partnership, Federica Faggiano, Chief Commercial Officer at iSoftBet, responded by saying that the GAP project has successfully provided prominent operators with a broad and diverse range of engagement solutions and content to meet every player’s need.

She added that ESA Gaming content would bring a new dynamic to both partners and customers with its mobile-first approach.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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