iSoftBet Strengthens Its Baltic Footprint With a New OlyBet Deal

Apr 30, 2021 Irina Sazonova
The industry-leading operator in the Baltics, OlyBet, will integrate iSoftBet’s top-performing titles, including Gold Digger, a 5-reel slot game that just joined the growing portfolio.

iSoftBet and OlyBet have entered a partnership deal that will see the former’s full game roster of proprietary slot titles across a couple of up-and-coming markets, including Latvia, Estonia, and Lithuania.

OlyBet has been catering to the players in the Baltics since 2010. The operator features a range of games from renowned software providers, and now, iSoftBet will be one of them. The casino’s wide customer base will welcome the provider’s most popular releases, such as Mighty Stallion Hold and Win, Gold Digger, and Aztec Gold Extra Gold Megaways™.

The moment it went online, Aztec Gold Extra Gold Megaways™, a six-reel slot with a hefty prize, has generated 25% more wagers across all markets iSoftBet belongs to. Thanks to this steep increase, the newly released slot became the provider’s top-performing and record-breaking release.

In addition to outstanding and engaging slot games, iSoftBet will also provide OlyBet with its state-of-the-art series of engagement tools that boost player lifetime and significantly increase retention.

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The list of the tools that will become available to OlyBet is headlined by iNgame, a series of top-notch cross-platform, real-time gamification tools that enhance the player experience.

This partnership represents the latest expansion of iSoftBet that has grown immensely in the last year. Apart from hiring C-level executives and widening its teams, the software provider has also won the Compliance Outstanding Achievement Award at the Vixio Gambling Compliance Awards.

iSoftBet is currently active in 19 regulated gambling markets, and this deal will increase that number and cement the company’s position in Europe.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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