iSoftBet Signs Deals With MeridianBet and Mikado Games

Sep 29, 2021 Irina Sazonova
iSoftBet aims to expand its reach worldwide, so it’s not surprising that the operator keeps signing new partnerships with global providers. Recently, iSoftBet has signed a content deal with MeridianBet and an aggregation deal with Mikado Games.
The content deal with MeridianBet will bring iSoftBet’s portfolio of slot games to several different territories. The slot offering will go live across Montenegro, Serbia, Bosnia and Herzegovina, Malta, and Peru. Users from these countries will have first-hand access to top iSoftBet games like Aztec Gold Extra Gold Megaways™, Golden Gallina, and Moriarty Megaways™. In the future, this deal will enable the operator to integrate more iSoftBet’s content, which includes 8,000+ titles.

Head of business development at iSoftBet, Lars Kollind, said that MeridianBet’s key presence in several important markets makes this deal even more exciting. He added that this deal adds to a successful commercial year for iSoftBet and that the company is looking forward to a positive future relationship.

Head of online casino at MeridianBet, Marko Djumez, said that the company is thrilled to integrate iSoftBet’s games and noted the importance of a top-notch aggregation platform.

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On the other side of the world, iSoftBet has signed an aggregation deal with Mikado Games, a Japanese arcade-style slots provider. Mikado Games offers innovative and entertaining animations and games inspired by Japanese anime.

Thanks to this deal, a portion of Mikado Games will appear on iSoftBet’s aggregation offering, including extremely popular and successful games like Darts Roulette, The Penalty Kid, and Pachinko slots.

This aggregation deal will further help iSoftBet establish itself as an industry-leading supplier with the quickest route to market via its aggregation platform, services, and engagement tools.

iSoftBet’s commercial aggregator manager, Denisa Csepregi, said that the company is always looking for innovative partners like Mikado Games. She added that this deal is the first step to incorporating additional unique content.

Mikado Games’ IT manager, Keiko Tsunego, said that iSoftBet’s name adds value to Mikado Games, creating a subsequent partnership. He added that the company is looking towards establishing a powerful collaboration in the months to come.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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