After integrating with another European giant, William Hill, iSoftBet has two other integrations under its belt, slowly expanding into the large and lucrative European market.
Chief commercial officer at iSoftBet, Federica Faggiano, said the company is focused on expanding its reach on the European market by taking its large game offering live with two strong brands like Lobbet and BetOle. She added that the company’s ExeFeed had a significant role in the expansion. Faggiano finished by expressing iSoftBet’s excitement about the partnership, the two operators’ approach to innovation, and intriguing gaming opportunities.
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Casino manager at BetOle, Mirjana Simic, said she’s pleased that BetOle’s users will get a chance to try out iSoftBet’s products and experience exciting gameplay.
iSoftBet is currently active in 19 regulated markets, acting as a leader in the highly competitive iGaming industry with its stellar reputation. The supplier offers some of the top-performing games and quick market access thanks to its GAP aggregation platform.
EGR B2B Awards have recently acknowledged iSoftBet, nominating the company for six awards. The highlight has been on the supplier’s offering range and focus, including a forward-thinking perspective to the future of online gambling, as recently mentioned in the company’s seven-year vision white paper.