iSoftBet Partners With Lobbet and BetOle in a New Content Agreement

Jun 21, 2021 Anna Lalina
One of the leading online game suppliers and content aggregators, iSoftBet, secured another content agreement with Lobbet and BetOle. The two operators will bring iSoftBet’s products closer to the European audience upon gaining access to the supplier’s ever-expanding portfolio.
Both existing and new users will have access to a wide range of iSoftBet’s games, including fan-favourite Gold Digger, new titles like Moriarty Megaways™, and feature-filled Queen of Wonderland Megaways™. The operators will integrate with iSoftBet’s ExeFeed platform, enabling easy access and lag-free play.

After integrating with another European giant, William Hill, iSoftBet has two other integrations under its belt, slowly expanding into the large and lucrative European market.

Chief commercial officer at iSoftBet, Federica Faggiano, said the company is focused on expanding its reach on the European market by taking its large game offering live with two strong brands like Lobbet and BetOle. She added that the company’s ExeFeed had a significant role in the expansion. Faggiano finished by expressing iSoftBet’s excitement about the partnership, the two operators’ approach to innovation, and intriguing gaming opportunities.

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Casino manager at BetOle, Mirjana Simic, said she’s pleased that BetOle’s users will get a chance to try out iSoftBet’s products and experience exciting gameplay.


Casino manager at Lobbet, Milica Popovic, said that the company is committed to adding high-quality titles to its offering and iSoftBet provides only the best of the best. She added that the company is extremely satisfied with this partnership, hoping the new gaming titles would make them stand out from the crowd.

iSoftBet is currently active in 19 regulated markets, acting as a leader in the highly competitive iGaming industry with its stellar reputation. The supplier offers some of the top-performing games and quick market access thanks to its GAP aggregation platform.

EGR B2B Awards have recently acknowledged iSoftBet, nominating the company for six awards. The highlight has been on the supplier’s offering range and focus, including a forward-thinking perspective to the future of online gambling, as recently mentioned in the company’s seven-year vision white paper.

Anna Lalina

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

Experienced Business Development Manager and Partnerships specialist with a demonstrated history of working in the IT industry. Skilled in Partnership Development and Innovations, Customer Acquisition, Sales, Business Development, SAP and Citrix.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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