FogoBet Joins Forces With Football Star Rafinha in an Exclusive Deal

Jul 19, 2021 Irina Sazonova
FogoBet, a Brazilian online sportsbook, has recently announced a new exclusive partnership thanks to its previous experience with Samba Digital. Namely, the sportsbook has made a deal for future marketing endeavours with football star Rafinha. Rafinha will act as the sportsbook’s newest ambassador, playing an essential role in marketing campaigns in Brazil. This will help establish FogoBet’s presence in the country and reinforce the brand, as FogoBet’s general director, Stavros Karagkounis, put it.
Rafinha is known for his international football career, most notably, his 8-year spell with the German giants — Bayern Munich. He currently plays for Grêmio as right back. Rafinha will now wear another shirt as FogoBet’s ambassador, acting as the face of the brand in Brazil.

According to FogoBet’s general director, Stavros Karagkounis, Rafinha’s goal is to make people connect the brand’s name with a face. He added that the football player supports FogoBet’s brand and makes it stronger while also making firm connections with customers as a beloved national name and powerful player.

Karagkounis continued saying that FogoBet will do its best to offer the top bonuses, odds, and tons of new casino and slot games with due respect to Brazilian users. This is an excellent opportunity for both FogoBet and Rafinha to strengthen the brand’s name in the country.

As we’ve mentioned, the football star’s role will reinforce the brand’s name in Brazil through marketing campaigns, focusing on putting the brand’s profile first. One of the campaign’s highlights will be placing Rafinha’s face on the brand’s social media pages and through land-based campaigns all over Brazil. The campaign will continue with autographed distribution on T-shirts, next to already prepared campaigns.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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