Short report: SoftGamings returned from Excellence in IGaming

Nov 3, 2017 Irina Sazonova
From October 30 to November 1, Arena Berlin held one of the most well-known events in the igaming industry, Excellence in IGaming. SoftGamings could not miss it, so company representatives headed to Berlin to come back with new business contacts and business development ideas. Read on to find out unexpected details of the SoftGamings experience!

This year, the event gathered around 2000 attendees from all over the globe – operators, bookmakers, regulators etc. However the traditional summit featured a refreshing change: startups were also represented at the event. Attendees got acquainted with such new members of the igaming market as BotGaming – a Blockchain platform for messenger bots, Chalkline Sports – intelligence audience monetisation for mobile sports and Contratian Investments LLC – wagering platform, suggesting the appearance of new trends in the industry.

As to the veterans of igaming, attendees were able to look up stands of Microgaming, PokerStars, Habanero, Endorphina and more igaming companies. The latter one will be remembered by the attendees for long: Endorphina brought several cutest cats to its stand. Don’t believe? See for yourself!

endorphina berlin cats endorphina cats excellence in igaming

This gaming provider will soon be available for integrating through a single unified API of SoftGamings.

Apart from petting the animals, the SoftGamings team were busy meeting with numerous partners, clients and potential clients to establish or sustain longterm mutually beneficial cooperation.

Now that Excellence in IGaming is over, SoftGamings is already preparing for the Malta’s most anticipated event, SiGMA 2017, so stay tuned!

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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