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Evolution Goes Live in the UK for Ladbrokes, Gala, and Coral Brands

May 14, 2021 Artyom Ustinov
Great news for avid casino players as Evolution has issued a statement about going live with online casino services in the United Kingdom. Evolution will provide services for Entain plc group’s brands Ladbrokes and Coral, with Gala Bingo and Gala Casino to soon follow suit.
Entain plc (LSE: ENT) stands for one of the biggest sports betting and gaming groups worldwide. This deal is nothing new for both parties as they have already partnered to provide some of the best online casino content to European and American markets. However, the latest deal will follow the launch of a complete suite of online casino games on Ladbrokes, Coral, and Gala UK online platforms. The selection will start with Evolution’s award-winning live games, like Crazy Time and Lightning Roulette. The games will first go live on coral.co.uk and ladbrokes.co.uk. Naturally, UK players can expect to see other well-known titles in the upcoming weeks, like Gonzo’s Treasure Hunt Live, so there’s nothing to worry about. Similarly, Evolution’s first-person RNG games will be released shortly after. Additionally, Evolution’s shares also rose 6.5% to a record-breaking 1,555 Swedish Krona. The entire profit for the first quarter amounted to €132 million. Based on the Q1 report, Evolution is the leader in the European market, especially after its successful purchase of NetEnt for €1.9 billion at the end of 2020. This transaction gave Evolution access to a couple of top-performing slot games, including Starburst, Gonzo’s Quest, Piggy Riches, etc.
Evolution Goes Live in the UK for Ladbrokes, Gala, and Coral Brands
Note that all games will be accessible to players on desktops, tablets, and smartphones. If you’ve ever accessed Ladbrokes, Coral, or Gala, you’ve noticed that the platforms offer some of the best titles from Evolution’s Red Tiger Games and NetEnt. So, players have already had a chance to spin the reels on some slots. Gaming Director at LadbrokesCoral, Richard Barr, said the company is extremely excited to put out world-leading and engaging content to UK-based players. Commercial director for Evolution Europe, Gavin Hamilton, commented that Evolution appreciates its UK audience, deeming the market extremely important for further development. He also expressed the company’s excitement about providing top Evolution games, including the latest releases on three powerful platforms.

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Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 18 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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