Evolution Goes Live in the UK for Ladbrokes, Gala, and Coral Brands

May 14, 2021 Irina Sazonova
Great news for avid casino players as Evolution has issued a statement about going live with online casino services in the United Kingdom. Evolution will provide services for Entain plc group’s brands Ladbrokes and Coral, with Gala Bingo and Gala Casino to soon follow suit.
Entain plc (LSE: ENT) stands for one of the biggest sports betting and gaming groups worldwide. This deal is nothing new for both parties as they have already partnered to provide some of the best online casino content to European and American markets.

However, the latest deal will follow the launch of a complete suite of online casino games on Ladbrokes, Coral, and Gala UK online platforms. The selection will start with Evolution’s award-winning live games, like Crazy Time and Lightning Roulette. The games will first go live on coral.co.uk and ladbrokes.co.uk.

Naturally, UK players can expect to see other well-known titles in the upcoming weeks, like Gonzo’s Treasure Hunt Live, so there’s nothing to worry about. Similarly, Evolution’s first-person RNG games will be released shortly after.
Additionally, Evolution’s shares also rose 6.5% to a record-breaking 1,555 Swedish Krona. The entire profit for the first quarter amounted to €132 million.

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Based on the Q1 report, Evolution is the leader in the European market, especially after its successful purchase of NetEnt for €1.9 billion at the end of 2020. This transaction gave Evolution access to a couple of top-performing slot games, including Starburst, Gonzo’s Quest, Piggy Riches, etc.


Note that all games will be accessible to players on desktops, tablets, and smartphones.

If you’ve ever accessed Ladbrokes, Coral, or Gala, you’ve noticed that the platforms offer some of the best titles from Evolution’s Red Tiger Games and NetEnt. So, players have already had a chance to spin the reels on some slots.

Gaming Director at LadbrokesCoral, Richard Barr, said the company is extremely excited to put out world-leading and engaging content to UK-based players.

Commercial director for Evolution Europe, Gavin Hamilton, commented that Evolution appreciates its UK audience, deeming the market extremely important for further development. He also expressed the company’s excitement about providing top Evolution games, including the latest releases on three powerful platforms.

Irina Sazonova

Irina is the director of partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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