Betsoft Gaming Partners With LBSBET.com Furthering Latin America Reach

Jul 5, 2021 Anna Lalina
Betsoft Gaming has once again made a deal with a leading operator to expand its reach in Latin America. This time, Betsoft has moved to the Mexican market with a new LBSBET.com partnership. Thanks to this deal, Betsoft will supply its RNG slots portfolio to LBSBET.com and its users for an expanded presence on the Mexican market.

Due to its commitment to the Latin American market, Betsoft has translated many of its releases into Spanish for added accessibility. Betsoft’s portfolio, including the Asian-inspired Red Dragon series and hit, Take the Bank, will join the provider’s newest releases like Hat Trick Hero and Safari Sam 2.

LBSBET.com is a well-known and trustworthy sportsbook and casino platform in Mexico. Aside from offering unparalleled casino and sports betting services, the operator prides itself on its client relations. Thanks to its presence across the country, new players and current users will have immediate access to some of Betsoft’s most popular games. LBSBET.com is licensed in Mexico, but it’s looking to expand its reach to more countries in Latin America.

Betsoft and LBSBET.com have common goals and beliefs, like putting their customers first and striving towards continuous improvement. As a result, LBSBET.com fits right into Betsoft’s plan of focusing on regulated markets with engaging and dynamic new audiences.


Anna Mackney, who acts as the head of account management at Betsoft Gaming, said that LBSBET.com already has an established presence in the Mexican market. She added that Betsoft is thrilled to offer its award-winning content and help the operator increase its visibility. She concluded that Betsoft appreciates the opportunity to further expand its reach in Latin America.

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Chief commercial officer at LBSBET.com, Stelios Antoniou, said that the operator would continue to deliver innovative and engaging content to its users as before. He added that partnering with Betsoft has enabled just that, especially at a time when LBSBET.com is looking to expand into other markets.

Thanks to this deal, Betsoft can reinforce its presence in Latin America, following triumphant ISMS audits in 2020. Betsoft has already partnered with first-class Latin American operators, including Columbia.

Anna Lalina

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

Experienced Business Development Manager and Partnerships specialist with a demonstrated history of working in the IT industry. Skilled in Partnership Development and Innovations, Customer Acquisition, Sales, Business Development, SAP and Citrix.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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