Amusnet’s Type S Slot Cabinet Series Premieres at ICE London 2024

Feb 27, 2024 Anna Kiselova
As previously announced, the Bulgarian-based online casino game creator Amusnet participated in this year’s ICE conference at ExCeL London on February 6–8. This was a huge milestone for the company, considering this was a premier iGaming industry event gathering over 40,000 attendees.
This year, the exhibitors and visitors had a chance to witness Amusnet’s launch of its land-based casino vertical. The brand had recently introduced a new slogan, “We Master Gaming”, with a mission to provide players with a wide range of gaming entertainment options. Therefore, the recent launch cemented its commitment to innovation and technology, intending to position the company as a global industry leader.

As the company’s CEO, Ivo Georgiev, has recently stated, the launch of the land-based vertical marks a pivotal moment in the company’s business development. The Type S series of slot cabinets was developed by a team of professionals who worked on this project for two years. Relying on their real-world experience in the land-based industry, they made sure to craft this series according to the latest industry standards, with special attention to software, construction, R&D, and technical design.


Combining the most advanced technology, top-of-the-line design, and player engagement, Amusnet wanted to introduce a new gaming portfolio and provide users with an extraordinary experience. Therefore, they adapted some of the studio’s famous releases, including award-winning titles, such as Cocktail Rush, 20 Golden Coins, Fruits and Gold, and Drops of Water, the first company’s charity slot.

Furthermore, all ICE attendees had a chance to try Amusnet’s top-performing slot games, including Secrets of Sherwood, Extra Crown, and Candy Palace. The studio’s latest 5-reel titles were also on the menu, such as Cavemen and Dinosaurs, 40 Golden Coins, Kemet’s Treasures, Phoenix Star, and 100 Golden Coins.

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The brand also proudly presented its upcoming titles — Clover Islands and Dragon’s Birth, boasting innovative features like free spins, symbol upgrades, Pick Me Bonus, Pots Bonus, and more.

This wasn’t all, as Amusnet had even more surprises up its sleeve. The team also showcased games from its live casino vertical — Dynamic Sic Bo and Baccarat. Both are hosted by real-life dealers 24/7 and feature the company’s well-known Jackpot Cards bonus game.

In addition to doing business, the Amusnet representatives had a great time at the ICE expo, topped with cocktails, music, and networking. Everyone interested had a chance to play slot-inspired memory card games and win valuable prizes, like an iPhone 15 and a Kindle.

Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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