Golden Race: from innovative ideas to revolutionary products in 2021

Jan 24, 2021 Artyom Ustinov

About the company

Golden Race – a Maltese provider working in a gambling software industry unlike most of its competitors provides the clients not only with the software itself but also with the complement hardware.

The company was founded by Martin Wachter in 2006. It is headquartered in Naxxar (Malta) and has two Spain-based development offices.

The provider obtained Maltese, the UK Gambling Commission, and Romanian licenses (Class 2).

Golden Race is a frequenter for all of the most influential international gambling-related events like ICE, SBC, SIGMA, SAGSE etc. And the products developed by the company do not go unnoticed. Its games have received many of the international awards. E.g. in 2016 the “Real Fighting” got the SBC’s “Best New Virtual Sports Product of the Year” and in 2017 the company won the SBC’s “Best Virtual Football Product”.

In 2018, the company also won another Best Virtual Football Product award at SBC Award, while 2019 was one of the most productive years in its history. Golden Race won the Leader of the Year – Supplier and Best Virtual Sports Product awards for the third time in a row at SBC Awards.


How Golden Race Got Started

Right from the start, Golden Race kept the focus on sports betting products so its debut solution was a virtual dog race betting game, which was quite successful and gathered more than 8 000 licensees.

All of the revenue was invested in the new development areas and some fresh games to update the portfolio.

By 2013, Golden Race has not only the debut game, but also moto race, horse races, football, keno, roulette, and poker.

The same year, being a known provider Golden Race filled a new niche and introduced the “Golden Box”, a mini PC device for brick and mortar betting shops. It connects to two HD screens (each of those can be separated into four sectors) and airs up to 8 games simultaneously.


Owner, capitalization, and revenue

The founder and the CEO of Golden Race for 12 years already is Martin Wachter. In January 2018 his brother Rene Wachter was promoted to the company’s COO and is currently a part of the Golden Race’s senior executives team.

Considering the fact that Golden race is still a rather small company (having “only” about 200 employees) and is privately held, all the info regarding the revenues is confidential.

As of February 2021, the company wasn’t listed on the stock market.


Key Moments

  • The products for land-based and online providers plus the betting terminals solution
  • “White label” services
  • Portfolio combines the betting and classic casino games and keno
  • Mobile-friendly products
  • A modern convenient back-office solution offering statistics, bets management system, functional dashboard, and a wide range of settings
  • An ability to create a betting shop from scratch or integrate the soft into the current platform
  • Bets can be placed 24×7/365
  • Multiсurrency & multilingual
  • Short payback period
  • Over 400 websites powered by its solution
  • More than 15 million tickets processed daily
  • 50,000+ shops are running on Golden Race software 24/7

Products & Services

For brick and mortar betting shops

1. Golden Box

Golden Box is a mini PC device that helps to air the games through the screens in the betting shop. Alongside with the device, an operator gets the Golden Race games suite, which includes not only sports betting but casino games as well.

Every screen can be divided into four separate sectors and the operator may air 8 different games depending on the gamblers’ request. The new session starts every 5 minutes.

All of the air- and bets-related parameters are under the operator’s control and can be changed via the back-office.

The device is pretty compact and will be a real space saver for smaller betting shops.


2. Terminals

The self-service terminal is a convenient full-cycle solution for the land-based betting shops and casinos. Every device is equipped with a full Golden Race game portfolio and the financial payment system excluding the cashier from the cycle.

White label terminal gives the operator the customization opportunities that are nearly endless. You may place your logo on it, choose your corporate colors, and insert the ads.

The terminal also has the barcode scanner and the NFC reader to speed up the administration process.

The gamblers will enjoy an opportunity to bet on several games simultaneously and an easy-to-use navigation helping to choose the games (s)he would like to play.


For online operators

The novel Instant Sports platform from Golden Race is a platform that brings players unprecedented control over the betting experience. They can start the event at any moment they want, choose to watch the game or go straight to the results. 

They can even add or remove selections on the betting slip as they see fit. 3×3 Basketball with a cash-out option, Real Fighting, Football League, 3D Horse Racing, Dog Racing, Speedway, Motorbikes and Virtual Keno are the available solutions.

1. Sports Betting

3D Football

Golden Race’s virtual football is one of the most successful attempts to develop a 3D sports game. The quality of the 3D models and the audio is pretty impressive and beats the most of the company’s rivals (if not all of them).

Three game formats (league, cup, and match) will keep the gambler entertained. Combination bets help to increase the profits. The full statistics (both per team and per player) encourages the gambler to place the well-thought-out bet every single time.

Goldenrace Football


Real Fighting

Breakthrough product of 2017, Golden Race’s MMA combines the excitement and glory of the real professional martial arts with the thrill of sports betting.

Only the real MMA professionals participate in every fight. The odds are calculated by the real bookmakers and not the AI. The video library with the fights records seems endless. No wonder gamblers all around the world are beyond excited!

And every operator will appreciate the customization opportunities: logo & the corporate colors integrated right into the game.

Goldenrace SoftGamings fighting


2. Casino games

Despite the fact that classic casino games aren’t among the companies top priorities Golden Race’s portfolio includes many interesting and unusual solutions you should keep your eye on.

Live loto & keno

Live lotto & keno is currently the only live dealer game available at Golden Race. But it’s pretty unique because not many of the modern providers have added it to their portfolios.

The new draw starts every 5 minutes 24/7. And the nice-looking female dealers make the whole process even more pleasant.

Goldenrace SoftGamings loto


Spin 2 Win

A take on French roulette by Golden race with an ability to bet on the number, color, odds/evens or a group of numbers.

The UI of this game is clever and precise. On the right, you will see the full statistics for the past 120 games (including “hot” and “cold” numbers). The time left to place the bet is counted down by a color indicator. And the winning number shows up in the wheel’s center. “Spin 2 Win” is an easy and fun one.

Goldenrace Softgamings Spin 2 win


Poker

Golden Race’s poker is a “remix” of a gamblers’ favorite card game. During the session, the gambler watches 3 tables simultaneously. The cards on each of those are dealt and played by an AI. The gambler’s mission is to analyze the situation and place a bet on a winning hand.

Such an extraordinary take on the classic card game makes Golden Race’s poker a perfect fit both for the experienced gamblers (as an opportunity to increase the profits) and for the beginners (as a way to improve the poker skills).

Goldenrace Softgamings poker

To integrate this software into your casino, contact us.

Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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