The gambling venues that had an extensive package of games from numerous providers were not harmed gravely by the new legal framework because they still had Betsoft, IGTech and other non-affected vendors on their existing game lobby. But single-platform casinos, which are powered by one provider, had to withdraw from the market or alternatively, shift to Australia-friendly software vendors. This example illustrates perfectly the importance of having more than one casino game provider in your offer.
- High or above average RTP value, which tends to exceed 95% and reaches into 98%
- Positive and wide brand name recognition
- Games are created with mobile users in mind
- There are slots for both heavy bettors and low-rollers
- Seamless API integration into casino software.
The list is non-exhaustive and we can provide a dozen more properties that are typical of a top-quality casino game provider. Anyway, what seems to be the vital factor in deciding which vendor to pick is a high brand recognition. This implies that your online casino should be comprised of game makers that have built up high levels of recognizability for their brand. If, for example, your casino features Microgaming slots, there is a high likelihood of attracting seasoned gamblers who know what Microgaming is. If your casino offers noname brand names, don’t count on popularity.
Slot games that come from big software vendors normally have interesting bonus features and are appealing for many categories of gamblers. For example, the Gonzo’s Quest slot from NetEnt may be an exciting game for several groups of players since it has an Avalanche feature, a cumulative multiplier and excellent 3D graphics. Gamblers who prefer placing low bets will also find the game suitable because it has the minimum bet of $0.20 per spin. This is to illustrate that reputable vendors such as NetEnt always care about a wide spectrum of players (your potential casino visitors).
Slots from the listed makers have classic and five-reel layouts, meaning they are attractive for fans of retro-styled games and for those who love modern solutions. Casino-goers like quality games that give them opportunity to win, no matter specific reel configurations or design.
When a gambler sees one or more popular game providers in an online casino, he already has an idea of what kind of gameplay these providers deliver, and makes an informed decision of whether to continue playing in this specific casino or not. To sum up, a start-up online casino that wants to cement its market position and build up customers’ loyalty should offer a versatile collection of online games, primarily slots.