Quick facts

  • Four different odds formats
  • Award-winning eSports product
  • Highest maximum bets online
  • Accepts arbitrage betting
  • 20 years worth of experience

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Pinnacle is an award-winning sportsbooks and one of the leading B2B sportsbook solution providers with more than 20 years worth of experience behind them.

Pros :

  • SBC award in 2019 for eSports Supplier of the Year
  • Wide coverage of sports and eSports
  • Mobile friendly
  • Multilingual
  • Multiple currencies

Cons :

  • Email-only customer support

About Pinnacle

Pinnacle is an award-winning sportsbook and one of the leading B2B sportsbook solution providers with more than 20 years worth of experience behind them.
Pinnacle needs little to no introduction as it is already one of the most recognisable names in the industry of online gambling. They are fully licensed and regulated by Curacao and are leaders in international online sports betting, offering their services to bettors worldwide.

Pinnacle has a long history behind them, and 20 years of experience in the field helped them become what they are today — an award-winning sportsbook. Moreover, since 2004, they have included a Casino section as well, featuring casino games from top software providers such as NetEnt, Betsoft, Evolution Gaming, Yggdrasil, and many others.

They strive to stay ahead of the competition by always providing the highest maximum bet limits on the web and covering a wide array of sports, casino games, and eSports. Apart from standard casino games, Pinnacle also offers a Live Casino section powered by top live casino software producers such as Evolution Gaming, NetEnt, and Ezugi. Their products are optimised and mobile responsive, so players will have no difficulty joining, regardless of the device they are using (desktop or mobile).

Ever since taking on its first eSports bet in 2010, Pinnacle has been on a path to success and ultimately became an eSports betting leader in the world. Their eSports offer includes over 113 unique betting markets and 3,100 live events every month. Furthermore, there are 6,800 pre-match events to choose from.

Today, this sportsbook has numerous awards under its belt, which is a testament to the outstanding quality they offer. They can boast with multiple awards, such as the SBC eSports Bookmaker of the Year in 2016, three-time EGR eSports Operator of the Year in 2016, 2018 and 2019, SBC 2017 eSports Bookmaker of the Year, and the GIA eSports Operator of the Year in 2018.

History & Milestones

  • 1998 — Pinnacle was established as a bookmaker company under the name Pinnacle Sports
  • 2004 — Pinnacle stopped taking phone bets
  • 2006 — Pinnacle moved its entire operation online
  • 2010 — Pinnacle introduced first esport games
  • 2014 — Pinnacle accepted a one-millionth bet on esports
  • 2015 — Pinnacle received a gaming licence by the Malta Gaming Authority (MGA)
  • 2016 — The independent testing agency eCOGRA issued a stamp of approval for Pinnacle’s games
  • 2017 — Pinnacle introduced new betting tools and betting resources to empower bettors
  • 2020 — Pinnacle relaunched in Sweden as a regulated and licensed sportsbook

Information About Management

Pinnacle is a company managed by the Ragnarok Corporation N.V. company, and its parent organisation Impyrial Holdings Ltd. The ownership was changed in 2015, and Magnus Hedman, the owner of Touchbet, has been identified as the single largest shareholder. The CEO of Pinnacle is Paris Smith.

Key People

  • Paris Smith, CEO
  • Tina Massey, Co-Manager
  • Jane Guan, Chief Commercial Officer


Pinnacle’s sports betting solutions have been at the receiving end of multiple reputable iGaming awards, such as:

  • 2016 — eSports Bookmaker of the Year award by the SBC Awards
  • 2016 — eSports Operator of the Year award by the EGR Operator Awards
  • 2017 — eSports Bookmaker of the Year award by the SBC Awards
  • 2017 — eSports Operator of the Year award by the Gaming Intelligence Awards
  • 2018 — eSports Operator of the Year award by the EGR Operator Awards
  • 2018 — eSports Operator of the Year award by the Gaming Intelligence Awards


Pinnacle is big on both desktop and mobile sports betting and casino gaming, which is why they employ the latest HTML5 platform to power their business and allow players a seamless gaming experience on desktop and mobile devices of all kinds and operational systems.

Promotions & Bonuses

By integrating Pinnacle’s sports betting solution through SoftGamings’ unique API platform, you will be able to offer multiple promotions like loyalty bonuses, tournaments, and many others provided by SoftGamings’ Standalone Bonus System. Pinnacle itself does not have many exclusive bonuses, but their lowest margins speak for themselves, and many players find them to be worthier than bonuses.

Pinnacle Software

Pinnacle is a go-to option for anyone looking to run an online sportsbook. When it comes to Pinnacle’s systems, customers are guaranteed to have the software up and running in no time.

At the same time, customers can be sure that all of their needs will be met, regardless of the size of their online business.

Their software provides a sportsbook management system which is powered by Pinnacle itself. This means that operators have complete control over bets, margins, risk levels, as well as payments and customer management.

To make things even better and easier for players, Pinnacle has four different odds formats. Through their software, players gain access to a great variety of sports, as well as Pinnacle’s award-winning eSports selection.

There are more than 45 traditional sports and event results offered by Pinnacle. On top of that, they support several different major languages, as well as currencies. One thing to note is that a lot of their focus is on the Asian market, which means that the majority of Asian languages and currencies are supported.

Pinnacle API Integration

If you would like to add Pinnacle’s sportsbook platform to your portfolio, you can easily do that via our unified API. The process is relatively easy and extremely fast. What’s more, you only need to go through the integration process only once and, apart from the Pinnacle’s software, you will also gain access to more than 50 other software providers and more than 3000 different games that you can add to your game library whenever you plan on further expanding your game library

Mobile Gaming

Pinnacle’s solution is designed to be fully mobile responsive and optimised for all devices. In other words, players will be able to access Pinnacle’s sportsbook and place bets regardless of the device that they’re using, be it a desktop or laptop computer, or a handheld device, like an Android or iOS mobile phone or a tablet, for example.

Security and Fairness

Pinnacle has been around for more than 20 years, making it one of the most reputable sportsbooks on the market. Furthermore, they are regulated and licensed by Curacao under the license number 8048/JAZ2013-013, which is yet another testament to the service that they provide.

In addition to all safety measures and licenses, Pinnacle offers yet another piece of evidence that confirms their fairness and security. Namely, their casino and sportsbook software have been tested and verified by a world-famous independent auditing and testing agency eCOGRA, which guarantees absolutely fair gaming conditions.

Pinnacle FAQ

1. Who is Pinnacle?

Pinnacle is an award-winning sportsbook solution with more than 20 years of experience in the industry. Their eSports betting platform alone has recorded more than 15 million bets since 2010.

2. Is Pinnacle licensed?

Yes, Pinnacle is fully licensed by the Curacao Gaming Control Board and the Malta Gambling Authority.

3. What types of games does Pinnacle offer?

Apart from all types of sportsbook and eSports betting options, you can also enjoy the latest slots, table games, and live casino options with the best roulette, blackjack, and baccarat games.

4. How do we know Pinnacle’s games are fair?

PInnacle is a licensed sportsbook and casino operator. On top of that, their games and betting platforms have been verified and tested by eCOGRA, a UK-based auditing agency that’s considered a top authority when it comes to casino and sportsbook software testing.

5. Why integrate Pinnacle through SoftGamings?

SoftGamings’ unified API integration is well-thought-out and allows you to seamlessly integrate the sportsbook platform from Pinnacle into your casino. The expert team at SoftGamings is responsible for overseeing operators’ daily requests, while skilled customer support specialists are always on the alert to solve potential issues and respond to routine queries. The customer support team is available and accessible round the clock.